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Dufry opens new space dedicated to Brazilian brands at GRU Airport in São Paulo

Following the successful introduction of the “Destination” concept in Brazil in 2016, Dufry inaugurated a 500 m2 space at the Terminal 3 departure area at São Paulo International Airport (GRU Airport), where products from premium local brands are being offered. The store presents a wide selection of products from different categories including perfumes and cosmetics, confectionary, spirits, fashion, among others.

The area presents unique concepts created to reproduce the atmosphere of the city of São Paulo in an environment that reflects its way of life referring to touristic and most popular sites of the city. Thus, each brand has its dedicated space and are represented by famous city neighbourhoods, for example, the area ’Oscar Freire’ offers products from famous fashion brands, such as Farm, Lenny Niemeyer, Cia Maritima, Osklen, Havaianas, among others. In the ’Ibirapuera’ space is offered products for pets and sports brands like Zee Dog and Penalty. In the area ’Avenida Paulista’, souvenirs in addition to products of Natura brand. In ’Vila Madalena’ space is sold confectionary products as Garoto chocolates and local spirits such as cachaças Leblon, Mata-Velha and Sagatiba, among others.

Dufry has been present in GRU Airport for several years and has a long term contract. The “Destination” shop will complement Dufry´s presence in Terminals 2 and 3 with duty free arrival and departure shops.

GRU Airport is the largest hub in Latin America and received more than 37 million passengers in 2017, with a passenger flow estimated to reach 40 million in 2018.

"This new space is another successful accomplishment of our project expansion and partnership with GRU Airport. In this space, we aim to bring a sense of place to International and Brazilian travelers showing typical local brands in an exclusive retail environment. Upon leaving the country, they will have a unique shopping experience and be able to take part of Brazil with them through the products of the best and famous local brands. Dufry strong believes in the potential of the travel retail in Brazil and therefore we are introducing this concept that has already proven elsewhere to be hugely successful to attract more passengers to our shops. Finally, we thank GRU Airport for this long standing partnership and, we trust to continue with many other opportunities and achievements together going forward," commented Gustavo Fagundes, Dufry General Manager for Brazil and Bolivia.

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