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Industry buzz

Victoria Beckham teases beauty launch on Instagram

Victoria Beckham has officially announced the imminent launch of her beauty brand. The fashion designer has taken to Instagram to share the news of her upcoming project with her 24 million followers, posting a video clip alongside the caption: "SO excited to announce that I will be launching Victoria Beckham Beauty later this year! Cannot wait to be able to share it with you!!"

The news comes months after the fashion creative first teased her fans with the idea of a beauty line via a Facebook Live interview in which she revealed: "I’m actually developing my own colour right now as we speak, and actually my own skincare and fragrance, too." And back in November, she rolled out her own YouTube channel to share beauty tutorials and styling tips with her fans and followers.

Of course, Beckham already has plenty of experience in the beauty industry, having previouslyteamed up twice with the makeup giant Estee Lauder on collaborative makeup collections that were inspired by her own beauty routine and travels. The collections launched in September 2016 and September 2017.

This year is shaping up to be a busy one for the designer, who is preparing to present her newest collection during London Fashion Week this month, following the launch of her debut spring athleisure series for Reebok back in January.

Brazil Beauty News with AFP/Relaxnews

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