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The 2020 edition of Cosmoprof Worldwide Bologna replaced by a digital event

After two successive postponements, the 53rd edition of Cosmoprof Worldwide Bologna has been rescheduled to Spring 2021.

"The current economic scenario and COVID-19 emergency all over the world require us to postpone Cosmoprof to next year. It has been a tough decision, but our main goal now is safeguarding exhibitors and operators, allowing them to present to the market at their best and obtain the most efficient results," explains Gianpiero Calzolari, President of BolognaFiere Group.

The new dates of the show will be communicated soon. In the meantime, the organizers of Cosmoprof intend to maximize their efforts to facilitate the connection between producers and buyers, and thus “give new lifeblood to the sector.

As one of the new projects aimed at helping the recovery of business relationships, from 4 to 10 June 2020, Cosmoprof Worldwide Bologna will present WeCosmoprof, a digital initiative, organized with the support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA - Italian Trade Agency, and in collaboration with Cosmetica Italia - Personal Care Association.

The 53rd edition of Cosmoprof Worldwide Bologna has been rescheduled to (...)

The 53rd edition of Cosmoprof Worldwide Bologna has been rescheduled to Spring 2021 and a digital initiative dubbed WeCosmoprof will be organised from 4 to 10 June 2020

WeCosmoprof will be available to exhibitors, buyers, distributors, and retailers from the Cosmoprof community. It will provide them with a comprehensive experience including:

- Match-making services from the Cosmoprof My Match software;
- virtual rooms where they can have a preview of new products and even negotiate orders and contracts;
- Access to the CosmoTalks Virtual Series, offering a detailed update of the market evolution with 30 webinars;
- Access to an exclusive digital catalogue of products, with particular attention to the products presented for the first time on the market.

"WeCosmoprof is our concrete contribution to the restart of economic activities for exhibitors and operators in our community,” concludes Enrico Zannini, General Manager of BolognaFiere Cosmoprof.

V.G.

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