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Symrise wants to be a “game changer” of fine perfumery

As part of the 10th edition of the Rives de la Beauté, Symrise inaugurated last September 18 its exhibition: “A World Tour Through Scent”. The opportunity for the fragrance house to make several announcements confirming its will to strengthen its positions in fine perfumery.

Ricardo Omori, Vice-President of the Fine Fragrance Division at Symrise, (...)

Ricardo Omori, Vice-President of the Fine Fragrance Division at Symrise, announced the arrival of Master Perfumer Annick Ménardo with the Symrise team - Photo: © instagram / @lemuscetlaplume

A multi-sensory and multidisciplinary project that combines texts, photography and scents, “A World Tour Through Scent” explores the relations of the peoples around the world with perfume. Presented from 19 to 23 September within the Rives de la Beauté, the project was conceived by Symrise in collaboration with the magazine Nez and photographers of the Tendance Floue group.

This scented world tour reveals a global cultural cartography of olfaction. For several months, thirteen Symrise perfumers visited eleven destinations around the world, accompanied by a reporter from Nez and a photographer from the Tendance Floue group to discover global scents and olfactory cultures and illustrate them through words and images. Between creative Odyssey and anthropological expedition, these trips have inspired twelve olfactory scents and eleven photographic white cards analysing the representation of odours and olfactory concepts. This large-scale project invites us to rethink creative processes that open up new perspectives for photography, perfumery and reporting.

New perfumers, new partnership

As part of this opening, Ricardo Omori, Vice-President of the Fine Fragrance Division at Symrise, announced that he is strengthening his Fine Fragrance perfume team with the arrival of three young talents coming directly from the Symrise perfumery school: Leslie Gauthier, Marine Ipert and Suzy Le Helley.

Additionally, Mr. Omori announced the arrival of Master Perfumer Annick Ménardo with the Symrise team. A talented scent designer who has marked the contemporary history of perfumery with iconic creations such as Lolita Lempicka, Dior Bois d’Argent, Dior Hypnotic Poison, Boss Bottled, YSL Body Kouros, and Bulgari Black, Annick Ménardo was previously working for Firmenich.

Mr. Omori also announced a new exclusive partnership with Payan Bertrand, a producer of raw materials from Grasse, to expand its range of natural ingredients. Payan Bertrand develops natural materials for perfumes and flavours, a know-how that it will now develop alongside Symrise. A move that illustrates the group’s desire to work with local producers to sublimate and renew its palette of ingredients.

These announcements, in the wake of other important news earlier this year, including the launch of several new De Laire bases and of new natural fragrance ingredients, confirm that Symrise intends to challenge the status quo in Fine Perfumery.

Sophie Normand

Portfolio

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

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