Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Sweet Hair expands in Middle East

São Paulo-based maker of professional hair products Sweet Hair is expanding its sales to the Middle East. The company, which has been exporting to the United Arab Emirates for a year and a half has just signed new distribution contracts with Kuwait, Oman and Saudi Arabia.

The company’s portfolio includes 110 products; 50 of which are patented.

Our flagship product in the Arab world is our straightener, which can be used by pregnant and lactating women, children, and formaldehyde-allergic people. It is a dermatologically tested product,” says Paulo Kazaks, one of the brand’s owners to Brazil-Arab News Agency.

The contract with Kuwait was being discussed and distribution to Oman and Saudi Arabia was agreed on during the Beautyworld Middle East expo, last month in Dubai.

Sweet Hair exports to 15 countries. The top buyer market is Spain, trailed by France, Italy and the United States.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more

Features