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Innovation & new products

Single-dose cosmetics strips make their debut in the Brazilian beauty market

Shaped like a Post-it®, each strip contains the exact amount of product needed for one application. The amenities and single-dose personal care products sector just got some strong competition in the form of cosmetics offered as plastic strips. This new format, which has just been launched in Brazilian stores nationwide, promises to attract consumers with its practicality and visual appeal.

Consulfarma is one of the cosmetics companies pioneering the use of this new format in Brazil. It will launch an entire line of cosmetics in single-dose strips next July, during its Beauty Trends and Innovation Conference (Congresso Internacional de Tendências de Beleza). The products are packaged like Post-Its®, and are sold in blocks of small, sticky sheets. This new format promises not only easy of use, but also minimal environmental impact.

Single-use strips by Consulfarma

Single-use strips by Consulfarma

All products come in exactly the right amount for one application, and use up to 60% less water than traditional products,” says Lucas Portilho, consultant, cosmetology researcher and scientific director at Consulfarma. The single-use strips are contained in small plastic cases, ideally suited for travelling or use on the go.

The new products being released as single-use strips by Consulfarma are all free from preservatives and include a facial exfoliant with beads to help remove dead skin cells, along with a moisturizer made with hyaluronic acid, glycerine and aquaporins. A small amount of water must be added to each strip to apply the product to the area in need of care. Soap and make-up remover round out the new product portfolio.

Ortofarma is also betting on this new technology. Its catalog includes cosmetics sold as strips with a wide variety of purposes, such as fighting dark circles and pockets under the eyes, boosting lip volume, moisturizing skin or creating an anti-pollution barrier. According to the company, this is just one of the many new ways of providing aesthetic or dermatological care to consumers.

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

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