Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Sephora is on a mission to become more inclusive

Sephora has announced a manifesto to become more inclusive. The beauty retailer has unveiled "We Belong to Something Beautiful," a campaign and manifesto that aims to encourage celebrating differences and living fearlessly.

Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. We will never stop building a community where diversity is expected, self-expression is honored, all are welcome, and you are included,” quotes the retailer’s manifesto.

The campaign will see Sephora publish the manifesto online, in major newspapers across the US and via email. The company is also hosting a nationwide workshop focusing on inclusivity on June 5, for which it will close its US stores, distribution centers and headquarters.

The move comes as the brand prepares to open its new Times Square boutique in the heart of New York. Video clips posted to Sephora’s Instagram account Stories show the colorful ‘We Belong to Something Beautiful’ motto displayed in-store.

Inclusivity has been a major topic of discussion within the beauty industry over the past few years, with countless major brands making a very public effort to increase the diversity of the products they offer. Earlier this month, the skincare brand Obagi snapped up actress Priyanka Chopra to front its new ‘Skinclusion’ initiative, which aims to open up the discussion about the need for inclusion and diversity when it comes to skincare, highlighting awareness of "unconscious biases," while Dove Haircare teamed up with Kelly Rowland in February to launch a single that aimed to boost self-confidence among girls.

AFP/Relaxnews

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more

Features