Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

O Boticário opens second store in Dubai

Brazilian beauty giant O Boticário consolidates its presence in the United Arab Emirates with a second store in Dubai, less than six months after its debut in the Middle East touristic city in partnership with investment and management company Millennial Capital. The new store is located in the Dubai Mall, the world’s largest mall with approximately 1,200 stores.

"Opening a second Boticário store in a demanding market, like the United Arab Emirates, is a result of the strength and consistency of the brand in Brazil - a blend of product quality, unique combination of perfume ingredients, consumer focus, relationship and trust with our partners and customers", explained André Farber vice president of the O Boticário franchise.

The new store is located in the Dubai Mall, the world's largest mall.1,200 (...)

The new store is located in the Dubai Mall, the world’s largest mall.1,200 stores.

"We have O Boticário stores in 15 countries. Now, we take advantage of the great receptivity of the Middle East to bet on another store of the brand. It is an incredible opportunity to further expand our performance, continue to share the unique creative alchemy and conquer different nationalities for the quality of our portfolio," he added.

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Fragrance Trends: The impact of the mineral

Aliénor Massenet
Fragrance Trends: The impact of the mineral

A solid, inorganic and crystallized substance, minerals are derived from a natural geological process. In perfume- making, minerality is a subjective concept because there is no mineral family strictly speaking. With wet and salty facets, mineral notes give perfumers a new way of expressing freshness in their creations. Perfumer (...)

read more

Features