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Novexpert continues its expansion in Brazil with Pharmapele

Novexpert is expanding its retail network in Brazil with the opening of new points of sale with the Pharmapele drugstore chain. The French brand of vegan, natural and biodegradable cosmetics is now available in Pharmapele stores in Recife, Salvador and Belém. Soon the line will also be in the other Pharmapele units.

Novexpert has an extensive range of 100% natural, biodegradable and vegan products and is recognized for its Novaxylina ingredient, a patented active that fights the signs of skin aging through three main routes: a 70% reduction in cellular oxidation, a 20% increase in cell longevity and the reduction of cell aging by 52%.

Novexpert products are certified by ECOCERT, which gives the consumer the certainty that they are buying a natural product. "Brazilian law does not determine what a natural cosmetic is and some brands are taking advantage of this legal loophole to greenwash their products, although they may contain chemicals that are harmful to health. That is why certification is so important," says Luisa Saldanha, Pharmacist and Technical Director of Pharmapele.

Pharmapele is a network of pharmacies, with 30 years of experience and 65 stores in Brazil.

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