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Industry buzz

Nivea launches new body moisturizer in Brazil

Nivea is launching Nivea Derma Care a new body moisturizer sold exclusively in Brazil. According to the brand of the German group Beiersdorf (Eucerin, La Prairie and Labello), the newly launched product provides three main benefits: deep hydration of the epidermis for 48 hours, relief from dry skin symptoms (itching and dryness) from the very first application, and prolonged skin protection against dryness.

"Nivea is always on the lookout for practical solutions that offer adequate skin care matching the needs of Brazilians. Our newly launched Nivea Derma Care is ideal for moisturizing dry skin especially during the winter," explains Tatiana Ponce, Nivea Vice President Innovation in the Americas and Marketing Director at Nivea Brazil.

The Nivea Derma Care formulation features a combination of glycerin and dexpanthenol. The product is clinically and dermatologically tested, it is free from dyes, ethyl alcohol and ingredients from animal origin.

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