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Industry buzz

NIVEA completes its line of intimate soaps with the launch of Fresh Comfort

NIVEA, the brand specializing in skin care, is launching Fresh Comfort, a new liquid soap for intimate use. Formulated with lactic acid, to help maintaining the natural pH of the area, and with aloe vera extract, the product cleans and provides protection and a sensation of freshness.

Free from colour additives and alkaline property, which can impact the protective layer of the area, causing irritations or even infections, the soap has been dermatologically and gynaecologically tested and is recommended for everyday use. The intimate liquid soap Fresh Comfort offers a feeling of comfort, of protection and well-being throughout the day.

The new Fresh Comfort completes Nivea’s Intimo line, which already includes the intimate liquid soap Suave, the intimate liquid soap Natural and the intimate wipes Natural.

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