Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Ingredients & formulation

Naturex brings suppleness to hair with a new 100% botanical extract

At the 2017 edition of the in-cosmetics Global tradeshow, Naturex has showcased Tillandsia Eutectys, a new addition to its collection of botanical extracts produced using Eutectigenesis.

The new active has been proven to enhance hair suppleness, increasing its (...)

The new active has been proven to enhance hair suppleness, increasing its manageability by reducing friction and making it easier to comb.

In order to add a hair care active to its Eutectys range of botanical extracts, Naturex turned to Tillandsia, a plant also known as Angel’s Hair that grows on other plants, often taking root on the limbs of trees, creating large structures that hang from the branches. It obtains moisture from run-off water that falls onto its stems and leaves. This is subsequently stored in its plump tissues, where it stays until required during dry periods.

Naturex has harnessed these properties to benefit human hair in the form of a new active - Tillandsia Eutectys - which has been proven to enhance hair suppleness, increasing its manageability by reducing friction and making it easier to comb.

Nature new haircare active Tillandsia Eutectys was launched at the (...)

Nature new haircare active Tillandsia Eutectys was launched at the in-cosmetics Global trade show in London

Like every other ingredient in the Eutectys collection, this new active is produced using Eutectigenesis, a patented extraction process that involves Natural Deep Eutectic Solvents (NaDES).

V.G.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more

Features