Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura expands in the US

Natura is expanding its presence in the United States. The Brazilian company that opened a first store in March in New York (240 Elizabeth Street - New York, NY 10012) is expanding its presence in the US with the launch of a virtual store (www.naturabrasil.com), created to serve exclusively that country.

According to an article recently published in the newspaper O Estado de São Paulo, Natura also started producing in the North American territory. The company is expected to launch its Chronos anti-age cream and its Mãe e Bebê line soon.

Natura, which has a store in Paris, already operates an e-commerce website in France - focusing on the Ekos, Chronos and Mamãe e Bebê lines - which also serves other European countries.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to (...)

read more

Features