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Natura and Microsoft organise a professional hackathon

On April 1st and 2nd, Natura and Microsoft hosted a hackathon (a software creation marathon) in São Paulo. The event brought together professionals with the goal of creating ideas and prototypes to help boost the digital transformation of the cosmetics company. More than 100 people participated in the innovation marathon, including employees from both companies and startups who use Microsoft technologies in the development of new applications and services.

"We expect that applicable solutions that can be implemented later by the company and its partners will emerge from the event," said Agenor Leão, Vice President Digital Technology at Natura.

The event took place at the Microsoft Technology Center (MTC) Brazil. On the first day of the hackathon, Natura executives presented some of the company’s business challenges. Then the participants worked with focus on each of the themes.

"Microsoft and its partners have already been able to help several companies in their digital transformation, now it’s time to Natura. We are sure that the technology developed in this hackathon will further drive Natura’s business," said Alessandro Januzzi, Director of innovation and New Technologies at Microsoft Brazil.

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