Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura and Microsoft organise a professional hackathon

On April 1st and 2nd, Natura and Microsoft hosted a hackathon (a software creation marathon) in São Paulo. The event brought together professionals with the goal of creating ideas and prototypes to help boost the digital transformation of the cosmetics company. More than 100 people participated in the innovation marathon, including employees from both companies and startups who use Microsoft technologies in the development of new applications and services.

"We expect that applicable solutions that can be implemented later by the company and its partners will emerge from the event," said Agenor Leão, Vice President Digital Technology at Natura.

The event took place at the Microsoft Technology Center (MTC) Brazil. On the first day of the hackathon, Natura executives presented some of the company’s business challenges. Then the participants worked with focus on each of the themes.

"Microsoft and its partners have already been able to help several companies in their digital transformation, now it’s time to Natura. We are sure that the technology developed in this hackathon will further drive Natura’s business," said Alessandro Januzzi, Director of innovation and New Technologies at Microsoft Brazil.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category (...)

read more
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more

Features