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Lancer Skincare partners with Apotheca Beauty for expansion into the luxury Middle East market

Lancer Skincare continues to expand its international retail footprint by partnering with Apotheca Beauty.

A specialist and privately held distributor in the Middle East, Apotheca Beauty cherry-picks luxury brands from across the globe that excel on premium ingredients and beautiful packaging. With head offices in both Dubai and Kuwait, Apotheca Beauty opens doors into new markets, distributing across a large network of retailers throughout UAE, Kuwait, Qatar, Bahrain, Saudi Arabia, Morocco and Jordan.

"We’ve always had an international clientele at the practice and the demand for Lancer Skincare’s entry into the Middle Eastern market has grown significantly over the last 24 months. Our partnership with Apotheca Beauty has given us the opportunity to reach new audiences and we’re excited to continue to grow our footprint in the market," explains Tracey Sameyah, CEO of Lancer Skincare.

According to the brand, this partnership presents an exciting new frontier for Lancer Skincare, exposing the brand to the burgeoning Middle Eastern cosmetics market. Driven by consumers with a high disposable income, the rising number of both brick and mortar and digital sales channels have made the Middle East a highly compelling emerging market for
luxury skincare. The increased distribution will no doubt be much to the delight of Dr. Lancer’s global client base and following.

"Having been a patient of Dr. Lancer myself during my time in Los Angeles, I know first-hand how impactful his products are and the results his patients can see on their skin. Apotheca is incredibly excited to help grow the Doctor’s international presence, and finally make accessible his Method to the Middle Eastern Customer," says Nora Al-Ramadhan, Co-Founder and CEO of Apotheca Beauty.

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