Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal reorganizes manufacturing operations in Brazil

L'Oréal Brasil's headquarters in Rio de Janeiro

L’Oréal Brasil’s headquarters in Rio de Janeiro

L’Oréal Brasil has announced that it will close its Pavuna plant in the northern part of Rio de Janeiro by the end of 2018. According to the French cosmetics group, the decision was made in order to address the need for an operational adjustment within the current Brazilian economic environment.

The group currently operates three manufacturing plants in Brazil: in Pavuna, Rio de Janeiro, another in Nova Iguaçu, in Rio’s suburbs, where the groups manufactures products of the Brazilian cosmetics brand Niely, and another in Vila Jaguará, São Paulo.

The production of the Pavuna unit will be transferred to the Vila Jaguará unit.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
Taking inspiration from Brazilian haircare brands

Juliana Martins
Taking inspiration from Brazilian haircare brands

Whether it’s new product development or trend inspiration, Brazil continues to be the go-to haircare market given its size, diversity and consumer engagement levels. Brazilian consumers take great pride in their hair and the market should be looked at for inspiration, appeal and expertise. Brands across the country are listening to (...)

read more

Features