Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Lipotec - Lubrizol

INFINITE BEAUTY. Embracing the future

Technologies that were unthinkable only a decade ago are now must-have essentials. We carry our lives in our smartphones. There’s an app for just about everything. And wearable technology, augmented reality and artificial intelligence are creating limitless possibilities for us to move, perform, look and feel better than ever.

As science and technology continue to transform our lives, so will exciting innovations in beauty. What’s on the horizon? Amazing new products that react in real time to our environments, activities and emotions are creating a new reality—one in which our skin and hair look healthy and beautiful no matter where we are or what we are doing.

Under the name of INFINITE BEAUTY. Embracing the future, Lubrizol Life Science (LLS) Beauty has designed a set of formulations to capture distinct aspects of personal care’s future. They celebrate individuality with maximum personalization. Create more freedom by simplifying everyday life. And empower us to reach beyond our limits with technology that makes the impossible, possible.

LLS Beauty proposes a game, imagine yourself as a consumer in the year 2030? Here are some examples of personal care products that you could be using in the future:

- April 2030, 6:00 am - Time to get moving. Pre-Workout Control Spray can be applied before you go to the gym to brighten your face while minimizing the shine and sweat that come with vigorous exercise.

- June 2030, 7:30 am - Off to work. On-the-Fly Sun-Care Stick SPF 30 protects your skin against the environmental stressors and UV rays waiting outside. Just grab this transparent stick, quickly apply it to your face and drop it in your bag to use again later.

- July 2030, 5:20 pm - Fun in the sun. Pre-Shampoo Hair Oil Serum is a natural oil-based serum to nourish and repair your hair that should be applied before the shampoo. Its cushiony texture feels luxurious yet spreads easily throughout your hair. So that your hair looks as bright and healthy as you after a day at the beach.

- August 2030, 10:20 am - Summer vacation time. Family Cleansing Kit: Shower Gel + Boosters allows you to make sure everyone has the shower gel they love by just adding their favorite sensory boosters in the suitcase.

- September 2030, 10:10 pm - Time to call it a day. All-Night Hair Mask helps you relax and give your hair some love by restoring and enriching it overnight. Its natural plant fragrance will soothe your senses and help calm your nerves, so you can easily drift off to sleep.

- October 2030, 7:55 am - Braving the elements. Everyday Skin Cleansing Beans arm you with a full spectrum of cleansing options for the shower that protect your skin from whatever comes your way. Cold and dry one week, warm and humid the next? It doesn’t matter anymore.

Because no matter how the world evolves, consumers will always care about their skin and hair.

Embrace the future. Visit www.lipotec.com or www.lubrizol.com/Personal-Care to find out how.

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

about Lipotec - Lubrizol

Founded in 1987 in Barcelona, Spain, and acquired in 2012 by Lubrizol (Berkshire Hathaway company), Lipotec is a well-known worldwide expert in advanced active ingredients for skin and hair care.

As Lubrizol Skin Care’s Global Center of Expertise, Lipotec specializes in research, development and production of innovative active ingredients – from peptides, synthetic and biotechnological molecules to botanical extracts – and delivery systems for application in cosmetics. The result is an unlimited source of active ingredients with proven efficacy to meet every need, which has led to numerous successful products and has positioned Lipotec as a leader in its category for the continuous advance of the cosmetic industry.

Website: www.lipotec.com

Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more

Features