Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Henkel celebrates 60 years in Brazil

Henkel started business in Brazil in November 1955, inaugurating a plant in the city of Jacareí, in the state of São Paulo. Today, Henkel has three plants in Brazil - located in Diadema, Itapevi and Jundiaí - in addition to its headquarters in Lapa. It employs more than 900 people in the country. Over the past six decades, the company has become a leader in Adhesive Technologies and a major player in the Beauty Care market, with brands such as Cascola, Loctite, Pritt and Schwarzkopf Professional.

Henkel started business in Brazil in November 1955, inaugurating a plant in (...)

Henkel started business in Brazil in November 1955, inaugurating a plant in the city of Jacareí. Today, Henkel has three plants in Brazil and employs 900 people in the country.

Sixty years ago we chose Brazil to start our operations in Latin America, and since then we have brought important innovations that are present in all kinds of products, which Brazilians use every day," said Manuel Macedo, President of Henkel Brazil. "It give us great pride to see that throughout our history Henkel technology has evolved and grown along with the country.

Henkel's Brazilian plants are located in Diadema, Itapevi and Jundiaí. The (...)

Henkel’s Brazilian plants are located in Diadema, Itapevi and Jundiaí. The company’s headquarters are in Lapa.

The first Henkel plant in Brazil produced industrial detergents for the textile and leather industry.

Bringing innovation in cosmetics to Brazil

Henkel’s Beauty Care business unit started operations in Brazil in 1989 with its Schwarzkopf Professional brand -introducing the Natural Styling and Silhouette brands through a distributor. In 1994 with the launch of Igora Royal, the brand strengthened its presence in the hair-color market. In 2004, it inaugurated the ASK Academy for hairdressers in Sao Paulo. In 2015, the brand introduced new products in the Bonacure Oil Miracle hair care line to meet the needs of all types of hair.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
Radiant skin first thing in the morning

Lipotec - Lubrizol
Radiant skin first thing in the morning

The empowerment of women has made them aware that their freedom has no limits and that they can go as far as they want. They don’t feel like super women capable of doing everything perfectly, they claim imperfection and they elect what to do with their time. Today’s women choose to make the most of their life, without missing any (...)

read more

Features