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Henkel celebrates 60 years in Brazil

Henkel started business in Brazil in November 1955, inaugurating a plant in the city of Jacareí, in the state of São Paulo. Today, Henkel has three plants in Brazil - located in Diadema, Itapevi and Jundiaí - in addition to its headquarters in Lapa. It employs more than 900 people in the country. Over the past six decades, the company has become a leader in Adhesive Technologies and a major player in the Beauty Care market, with brands such as Cascola, Loctite, Pritt and Schwarzkopf Professional.

Henkel started business in Brazil in November 1955, inaugurating a plant in (...)

Henkel started business in Brazil in November 1955, inaugurating a plant in the city of Jacareí. Today, Henkel has three plants in Brazil and employs 900 people in the country.

Sixty years ago we chose Brazil to start our operations in Latin America, and since then we have brought important innovations that are present in all kinds of products, which Brazilians use every day," said Manuel Macedo, President of Henkel Brazil. "It give us great pride to see that throughout our history Henkel technology has evolved and grown along with the country.

Henkel's Brazilian plants are located in Diadema, Itapevi and Jundiaí. The (...)

Henkel’s Brazilian plants are located in Diadema, Itapevi and Jundiaí. The company’s headquarters are in Lapa.

The first Henkel plant in Brazil produced industrial detergents for the textile and leather industry.

Bringing innovation in cosmetics to Brazil

Henkel’s Beauty Care business unit started operations in Brazil in 1989 with its Schwarzkopf Professional brand -introducing the Natural Styling and Silhouette brands through a distributor. In 1994 with the launch of Igora Royal, the brand strengthened its presence in the hair-color market. In 2004, it inaugurated the ASK Academy for hairdressers in Sao Paulo. In 2015, the brand introduced new products in the Bonacure Oil Miracle hair care line to meet the needs of all types of hair.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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