Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

French luxury house Hermès will launch its first cosmetics in March

Building on the success of its fragrances, the French maker of luxury leather bags, silk scarves and fashion goods will debut its first ever make-up products in March with the launch of a line of lipsticks.

From March 4, Hermès will debut its first collection of lipsticks. Featuring 24 shades, the line will be sold only in the brand’s own stores and selected retail outlets, at prices starting at 62 euros for one of the refillable lacquered metal tubes. The company plans to add new categories of makeup every six months. Developed by Jérôme Touron at Hermès’s laboratory in Normandy, the lipsticks feature natural ingredients such as beeswax and white mulberry extracts.

With its new beauty collection, Hermès intends to increase the share of (...)

With its new beauty collection, Hermès intends to increase the share of cosmetics in its turnover. (Photo: courtesy of Hermès)

Hermès generates 50% of its turnover in leather goods and saddlery, its original profession. Clothing and accessories represented 22% of its sales in 2018, silk and textiles 9%, and perfumes 5%. This fragrance division (Terre d’Hermès, Twilly, Un Jardin Sur La Lagune and Eau d’Orange Verte) generated EUR 312 million in sales, an increase of 9% over one year.

Hermès is a late comer in the cosmetics business compared to other luxury houses such as Dior, Chanel, Yves Saint Laurent or Gucci. The company is therefore entering a highly competitive business and is going forward quite carefully but clearly has long-term view in mind.

Brazil Beauty New with AFP/Relaxnews


© 2020 - Brazil Beauty News -

latest news
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more