Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Estée Lauder Companies fights animal testing with Humane Society International alliance

Beauty giant Estée Lauder Companies has taken a big step forward in the fight for cruelty-free cosmetics by partnering with the Humane Society International. The cosmetics conglomerate, whose brands include Estée Lauder, Too Faced, Tom Ford Beauty, Becca, MAC and Aveda, has officially backed the animal rights organization’s ‘BeCrueltyFree’ campaign.

The initiative, which is led by Humane Society International, the Humane Society of the United States and the Humane Society Legislative Fund, aims to put an end to cosmetic animal testing globally by the year 2023, by negotiating and campaigning with federal legislators, regulators, cosmetic trade associations, beauty brands and corporate and other stakeholders all over the world.

"We are proud to partner with Humane Society International, an organization that has done such thoughtful work advocating for animals everywhere," said Anna Klein, senior vice president, Global Corporate Affairs for The Estée Lauder Companies, in a statement. "They have been a wonderful partner and advisor as we work together towards our common goal to bring an end to cosmetics animal testing, worldwide."

"I’m confident that by working together with beauty companies through our #BeCruelty campaign, we can help bring an end to cosmetics testing on animals by 2023," added Kitty Block, president of Humane Society International and president and CEO of the Humane Society of the United States.

Estée Lauder Companies has been criticized by animal rights campaigners in the past for the fact that some of its brands retail in China, which requires cosmetics to be tested on animals by law.

Unlike the United States, the European Union has already prohibited any cosmetic products and their ingredients that have been tested on animals to be placed on its market. Several countries have adopted similar legislations but most countries around the world do not have specific legislation prohibiting cosmetics to be tested on animals. China is a specific case as its legislation still requires many cosmetics to be tested on animals before being retailed in its internal market.

Earlier this year, Avon, which stopped the practice of animal testing on finished products 30 years ago, also publicly backed #BeCrueltyFree, following in the footsteps of personal care conglomerate Procter & Gamble Company (P&G), and several companies including Lush and The Body Shop are campaigning regularly against the practice.

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
Vegan-friendly solution for sweet aging

Lipotec - Lubrizol
Vegan-friendly solution for sweet aging

Every day we receive news about Global Warming, we see images of its consequences all over the Planet, the number of both animal and plant species in danger of extinction only increases and governments are still far from promoting laws that really help stop climate change. In this framework, it is the ordinary people who work to (...)

read more

Features