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Ingredients & formulation

Dow invests in silicones for long-lasting hair color

The full acquisition of Dow Corning, one of the world’s largest silicon-based materials developers and manufacturers, has strengthened Dow’s portfolio of hair care solutions. The company recently launched options aimed at keeping hair color for longer periods, while preserving the same color intensity, brightness and softness of the first wash.

The launches are in line with the current ’co-wash’ trend: a shampoo-free conditioning technique that has been growing increasingly popular in recent years. Dow has introduced four solutions that claim to boost hair shine, add moisture and condition the hair while preserving color for an extended period of time. They are: 5-7113 Quat Microemulsion Silicone, CE-7114 Si Quat Microemulsion, CE-8411 Smooth Plus Emulsion and CE-7081 Smart Style.

According to Dow, the benefit is guaranteed for up to 24 washes as the silicone present in the formula forms a protective barrier layer the hair cuticle, preventing the color from rinsing out. The silicone also promotes a more vibrant and intense color, reducing the frizz and friction caused by brushing.

The company also introduced hair texture ingredient Splendid Treatment, available in aerosol and pump dispensers. The formula contains UCON Fluid AP, which claims to add shine to the hair, and Dow Corning FZ3196, allowing for a dry-touch and avoiding excessive oiliness in the application process. The products are suitable for both home care and professional use.

Dow has also been focusing on skin care solutions with the Sunlicious oil-gel, a sunscreen with 30+ UV protection containing the ETHOCEL viscosity ingredient. It claims to provide good skin coverage, a light and soft feel, viscosity and hydration, with the benefit of a reduced oily residue on the skin.

Splashciously is yet another launch by Dow. It’s an intensive moisturizing cream with memory effect, which returns to its original shape after a few minutes. The Rich Feel cream has a honey-like consistency whose aqueous formula promises a fresh and a silky feel to the skin.

Portfolio

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