Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Croda launches new data for consumer-perceivable softness for grey hair

To address the needs of consumers seeking to bring youthfulness back to their hair, Croda reveals new softening data specifically generated for grey hair, believed to become coarser with aging.

Crodazosoft DBQ, a conditioning ingredient previously proven to soften virgin and dyed hair, has now been shown to provide consumer-perceivable softening benefits on grey hair as well. Crodazosoft DBQ allows hair care companies to create products where consumers can achieve softer, youthful-feeling hair throughout all life’s stages,” explains the ingredients supplier.

When consumers seek to condition their hair, they are often looking for softness to the touch as a sensory cue for hair that has become moisturised. Croda’s new data demonstrates an improvement in softness, via instrumental testing conducted on grey hair treated with a conditioner containing either Crodazosoft DBQ or an industry benchmark. The test results showed that the softness of the grey hair treated with the Crodazosoft DBQ conditioner was more than double that of the industry benchmark.

As we age, biological processes change resulting in real differences in hair quality. Customers are looking for proof-in-performance to deliver solutions at all life stages to meet changing consumer needs,” said Denise Costrini, Marketing Manager - Hair Care, Croda North America.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category (...)

read more
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more

Features