Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Innovation & new products

Cosmopolitan makes fragrance debut with smoothie-inspired “Eau de Juice”

For their first foray into the fragrance industry, Cosmopolitan magazine partnered with Luxe Brands and actress Ashley Benson. The "Pretty Little Liars" star has been signed up to represent ‘Eau de Juice’, a brand-new collection of four scents inspired from smoothies.

The series, which represents Cosmopolitan’s first foray into the fragrance industry, comprises four playful perfumes corresponding to different moods. They are ‘Extra Concentrated,’ a fruity mix of apple and champagne accord top notes with a heart of praline, ‘100% Chilled’, a cozy scent made up of red berries and bergamot as top notes and a base of cashmere woods and sandalwood, and ‘Love, Unfiltered,’ which blends top notes of red berries and mandarin with a heart of wild freesia and an amber base. ‘Pure Sugar,’ a flirty combination of wild strawberry, pink grapefruit and plum blossom notes, completes the collection.

Eau de Juice served by Cosmopolitan (Photo: © Luxe Brands)

Eau de Juice served by Cosmopolitan (Photo: © Luxe Brands)

The scents, which were created in partnership with perfumers at Firmenich, come presented in juice box-inspired packaging with a lip print on the straw, in shades of gold, pink, white and blue. They launch online on August 1st at the cosmetics retailer Ulta Beauty, and will be rolled out in stores from August 5.

"It’s been said, a woman is not fully dressed without her fragrance, so for Eau de Juice we forged the unprecedented collaboration with our talented editors at Cosmopolitan to inspire a range of scents that speak to her every mood and fancy, allowing new opportunities for Cosmo girls of all ages to express their individuality," said Steve Ross, global chief licensing officer and head of brand development for Hearst Magazines, in a statement.

"Our vision was to create a brand narrative that is aspirational yet relatable, with a wink of humorous sensibility," elaborated Chief Marketing Officer of Luxe Brands, Noreen Dodge.

Latest innovation in fragrances will be discussed at the next edition of the Fragrance Innovation Summit in Paris on November 7th, 2019.

Program and registration: Fragrance Innovation Summit 2019

Brazil Beauty News with AFP/Relaxnews

Portfolio

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
INFINITE BEAUTY. Embracing the future

Lipotec - Lubrizol
INFINITE BEAUTY. Embracing the future

Technologies that were unthinkable only a decade ago are now must-have essentials. We carry our lives in our smartphones. There’s an app for just about everything. And wearable technology, augmented reality and artificial intelligence are creating limitless possibilities for us to move, perform, look and feel better than ever. As (...)

read more

Features