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Innovation & new products

Cosmopolitan makes fragrance debut with smoothie-inspired “Eau de Juice”

For their first foray into the fragrance industry, Cosmopolitan magazine partnered with Luxe Brands and actress Ashley Benson. The "Pretty Little Liars" star has been signed up to represent ‘Eau de Juice’, a brand-new collection of four scents inspired from smoothies.

The series, which represents Cosmopolitan’s first foray into the fragrance industry, comprises four playful perfumes corresponding to different moods. They are ‘Extra Concentrated,’ a fruity mix of apple and champagne accord top notes with a heart of praline, ‘100% Chilled’, a cozy scent made up of red berries and bergamot as top notes and a base of cashmere woods and sandalwood, and ‘Love, Unfiltered,’ which blends top notes of red berries and mandarin with a heart of wild freesia and an amber base. ‘Pure Sugar,’ a flirty combination of wild strawberry, pink grapefruit and plum blossom notes, completes the collection.

Eau de Juice served by Cosmopolitan (Photo: © Luxe Brands)

Eau de Juice served by Cosmopolitan (Photo: © Luxe Brands)

The scents, which were created in partnership with perfumers at Firmenich, come presented in juice box-inspired packaging with a lip print on the straw, in shades of gold, pink, white and blue. They launch online on August 1st at the cosmetics retailer Ulta Beauty, and will be rolled out in stores from August 5.

"It’s been said, a woman is not fully dressed without her fragrance, so for Eau de Juice we forged the unprecedented collaboration with our talented editors at Cosmopolitan to inspire a range of scents that speak to her every mood and fancy, allowing new opportunities for Cosmo girls of all ages to express their individuality," said Steve Ross, global chief licensing officer and head of brand development for Hearst Magazines, in a statement.

"Our vision was to create a brand narrative that is aspirational yet relatable, with a wink of humorous sensibility," elaborated Chief Marketing Officer of Luxe Brands, Noreen Dodge.

Latest innovation in fragrances will be discussed at the next edition of the Fragrance Innovation Summit in Paris on November 7th, 2019.

Program and registration: Fragrance Innovation Summit 2019

Brazil Beauty News with AFP/Relaxnews

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