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Markets & trends

Buona Vita launches cosmetics for patients undergoing cancer treatment

The Reviver line, which is xenobiotics-free, helps hydrate and protect skin made sensitive as a result of chemotherapy and radiotherapy.

Buona Vita, a 30-year-old Brazilian company that specializes in professional cosmetics, has just launched a product line focused on a specific consumer niche: patients undergoing cancer treatment. In Brazil alone, there are almost 600,000 new cases of cancer a year, according to INCA (the National Cancer Institute). Worldwide, the figure surpasses 12.7 million people annually.

Chemotherapy and radiotherapy can cause many side-effects, among which are severe skin alterations, such as dryness, scaling, tissue coloring changes and the appearance of problems such as eczema, acne and dermatitis.

The Reviver line, Buona Vita

The Reviver line, Buona Vita

The Reviver line was developed to minimize these unpleasant reactions and promote intensive skin repair. It was created by Isabel Piatti, who specializes in aesthetics and cosmetology and is an ambassador for the International Center and Institute for Improvement and Scientific Research (CIA, in Portuguese). “The skin of a person who is undergoing cancer treatment is more sensitive and requires more attention. Therefore, it cannot be treated the same way as regular skin,” she says.

The four new products – thermal lotion, moisturizer, hand cream and foot cream – are all 100% free of xenobiotics, mineral oils, parabens and preservatives, which can interfere with the endocrine system and worsen already difficult cases of allergies and rashes.

According to Piatti, the line is biocompatible, boasts a structure similar to that of the skin’s hydrolytic mantel, and its formulas use natural and active ingredients that form a protective layer around the tissue so it retains its natural moisture to ensure it remains hydrated, nourished and that it can be repaired more easily.

All Reviver products are already available at stores in different Brazilian states, and are also sold by resellers, as well as through the company’s e-commerce platform and several online retailers. Prices range from R$ 50 to R$ 80 on average.

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

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