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Brazilian cosmetics industry wants to expand in the North American market

Companies participating in the Beautycare Brazil program - a joint project between ABIHPEC (Brazilian Association of Toiletries, Perfumes and Cosmetics) and Apex-Brazil (Brazilian Agency for Export and Investment Promotion) - are preparing for two important industry events in the United States. The 14th edition of Cosmoprof North America Las Vegas will take place on 24-26 July 2016, while the first edition of in-cosmetics North America will open its doors on 7 and 8 September, New York.

With the North American market expected to grow significantly, the sectorial program recently held a workshop dedicated to this market. The event was held in the ABIHPEC headquarters in São Paulo. On this occasion were presented technical information on trade relations with the United States and details on the North America consumer behaviour.

Rafaella Villemor, Regulatory Affairs Analyst at ABIHPEC, pictured the regulatory landscape for toiletries, fragrances and cosmetics in the United States, including the role of the Food and Drug Administration (FDA) and the possible classification of a product as a cosmetic, a drug or both a cosmetic and a drug.

Gueisa Silverio, manager of Beautycare Brazil seized the opportunity to highlight the differences between the Brazilian and US markets.

Participants at the event were also able to learn more on local consumption habits. Sabrina Kinckle, Manager at Euromonitor, revealed trends and prospects of the US market for beauty and personal care. In particular, she highlighted the growth of premium cosmetic sales in the country (US$ 20 billion in 2011 and US$ 23 billion in 2015, in addition to the prospects of reaching US$ 28 billion in 2020).

Concluding the program, Daniel Oliveira, Market Intelligence Manager at the ABIHPEC, shared data on consumer behaviour in the United States.

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