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Brazil’s Natura to invest in new European and North American beauty brands

Brazil cosmetics company Natura intends to invest in new beauty and wellness brands in Europe and the United States through venture capital funds.

The group became a shareholder of a new venture capital vehicle, Dynamo Beauty Ventures (DBV), which aims to identify and invest in emerging brands in the cosmetics and wellness segments, with a focus on Europe and the United States, and acquiring minority interests in companies with high growth potential and innovative business models.

Natura plans to invest up to US million in emerging beauty (...)

Natura plans to invest up to US$5 million in emerging beauty brands.

Dynamo Beauty Ventures is the first vehicle that matches our criteria and focus moving forward and we anticipate there will be more of these initiatives in the future,” Roberto Marques, chairman of Natura’s board, told analysts in a call to discuss quarterly results.

Natura plans to invest up to US$5 million through the DBV fund.

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