Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Biotherm Homme celebrates the success of its Aquapower hydration range with David Beckham

French luxury skincare brand Biotherm Homme has chosen Madrid to celebrate the success of its Aquapower hydration range with brand ambassador David Beckham.

"I am so happy Biotherm Homme invited me to Madrid, a city I lived in for four years. Today we celebrate a new chapter in the Aquapower success story," said David Beckham.

"My morning skincare routine is pretty fast - I quickly shower, cleanse, and moisturize my face. Aquapower is great in the morning; it is like a cool splash of water on my face and it is so refreshing. When I use it, I know I have done something good for my skin," said David Beckham.

Biotherm Homme Aquapower Gel provides the necessary daily hydration for men’s skin in a fresh texture. The brand announced two new products in the Aquapower range: Aquapower Fresh Water Gel a fresh gel formula able to lower the skin temperature by 2ºC, and Aquapower Daily Defense SPF 14 the sun protection necessary to prevent premature ageing.

David Beckham is Biotherm Homme first global ambassador. The relationship will continue with several joint projects planned for men’s skincare and grooming products, the details of which will be revealed before the end of the year.

During his day in Madrid, David Beckham met with actors Alex González and Maxi Iglesias and model and Biotherm Ambassador Ariadne Artiles. Together they launched new Aquapower #GreatStart digital campaign, inviting men to give their day a great start with Aquapower Gel.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
‘Do Good, Feel Good' and the beauty industry

Laurence Bacilieri
‘Do Good, Feel Good’ and the beauty industry

"Do good, feel good" is a mechanism well known by psychologists. The more good deeds one does, the better one feels. This phenomenon has spread to the universe of beauty, especially concerning our planet. In the past, good deeds have left their marks: For example, Estée Lauder for breast cancer, or M.A.C. celebrating 25 years of Viva (...)

read more

Features