Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Beraca receives IMO’s “For Life Certification” for range of mineral clays

Beraca’s range of cosmetic grade coloured clays Beraclays has been audited and certified by internationally recognized certification body IMO (Institute for Marketecology), part of the Ecocert Group, under the For Life Program.

The Beraclays extraction and processing operation was recognized for its (...)

The Beraclays extraction and processing operation was recognized for its commitment to socially and environmentally sustainable practices

The certification endorses Brazilian supplier’s commitment to environmentally sustainable practices, ethical sourcing, and responsible extraction and production methods. The For Life Program also recognizes the company’s contribution to local development, excellent working conditions and socially responsible certified production.

Beraca’s Amazonian White Clay, the only Beraclay sourced from the Amazon region, has also been certified according to the control procedures of the Fair For Life Program for fair trade and responsible supply chains. This certification asserts that the company’s business model is oriented towards fair practices based on a fair pricing policy and a respectful dialogue with its suppliers.

Efficacy too

With the substantial increase in the demand for mineral clays in the cosmetic industry, the ability to offer clinically proven results - due to the unique mineral profile of the Beraclays - has become a strong competitive advantage. Beraca has used a third party clinical testing facility to conduct placebo-controlled studies and prove the benefits of its clays for hair cuticle repair, hair color protection, acne and sebum reduction, and skin elasticity and firming,” adds the company.

As a consequence, Beraca’s clays have also been tested for their antioxidant activity, rheological behaviour, thermogravimetry (TG) and cation exchange capacity (CEC). “Each product features detailed technical information and specifications, including safety data sheets and heavy metal analysis. This allows manufacturers to assess their suitability for use in different cosmetic products. All Beraclays are hypoallergenic, highly stable colours, containing no artificial dyes or pigments. They are currently marketed worldwide and available in stock in Brazil and the US,” the company states.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
How can brands stand out in the busy celebrity beauty space?

Rosalia Di Gesu
How can brands stand out in the busy celebrity beauty space?

A 2019 influx of yet more celebrity beauty brands, hot on the trail of success stories such as Rihanna’s Fenty Beauty, is reflective of a celebrity-obsessed culture. But do these innovations from the famous really appeal to the discerning beauty consumer? More celebrities are joining the crowd in 2020; Selena Gomez recently (...)

read more

Features