Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Beraca receives IMO’s “For Life Certification” for range of mineral clays

Beraca’s range of cosmetic grade coloured clays Beraclays has been audited and certified by internationally recognized certification body IMO (Institute for Marketecology), part of the Ecocert Group, under the For Life Program.

The Beraclays extraction and processing operation was recognized for its (...)

The Beraclays extraction and processing operation was recognized for its commitment to socially and environmentally sustainable practices

The certification endorses Brazilian supplier’s commitment to environmentally sustainable practices, ethical sourcing, and responsible extraction and production methods. The For Life Program also recognizes the company’s contribution to local development, excellent working conditions and socially responsible certified production.

Beraca’s Amazonian White Clay, the only Beraclay sourced from the Amazon region, has also been certified according to the control procedures of the Fair For Life Program for fair trade and responsible supply chains. This certification asserts that the company’s business model is oriented towards fair practices based on a fair pricing policy and a respectful dialogue with its suppliers.

Efficacy too

With the substantial increase in the demand for mineral clays in the cosmetic industry, the ability to offer clinically proven results - due to the unique mineral profile of the Beraclays - has become a strong competitive advantage. Beraca has used a third party clinical testing facility to conduct placebo-controlled studies and prove the benefits of its clays for hair cuticle repair, hair color protection, acne and sebum reduction, and skin elasticity and firming,” adds the company.

As a consequence, Beraca’s clays have also been tested for their antioxidant activity, rheological behaviour, thermogravimetry (TG) and cation exchange capacity (CEC). “Each product features detailed technical information and specifications, including safety data sheets and heavy metal analysis. This allows manufacturers to assess their suitability for use in different cosmetic products. All Beraclays are hypoallergenic, highly stable colours, containing no artificial dyes or pigments. They are currently marketed worldwide and available in stock in Brazil and the US,” the company states.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category (...)

read more
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more

Features