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Ingredients & formulation

Beraca invests in natural solutions for men’s cosmetics

Considering the growth of the men’s cosmetics market, Brazil-based supplier of active ingredients Beraca bets on natural and organic raw solutions.

The men’s cosmetics market has grown dramatically over the past few years in Brazil. According to a recent report by market research firm Nielsen, in 2015 Brazilian men accounted for 35% of spending on personal care and beauty items such as shampoos, conditioners, hair dyes, razors, soaps and body and face creams. Other figures from Euromonitor International show that the global market for men’s grooming represented 5 billion US dollars in 2015, increasing by 7.1% from 2014.

Considering the strength of this market, Beraca intends to invest in natural and organic solutions dedicated to men’s cosmetics.

In 2015 Brazilian men accounted for 35% of spending on personal care and (...)

In 2015 Brazilian men accounted for 35% of spending on personal care and beauty items. Photo: shutterstock.com

According to Juliana Frutuoso, Beraca Business Manager, the company is focusing on new natural raw materials sourced from the Brazilian biodiversity that would provide the male market with innovative natural and efficient options, in particular for skin and hair care. "We have a large portfolio of oils and actives that can be used in the formulation of products intended for men, such as copaiba, passion fruit, andiroba and pracaxi oils. These ingredients have properties that contribute to the reduction of sebum and skin irritation, help control dandruff and still ensure skin hydration," she said.

Another feature identified by the company is the strong demand for multifunctional solutions, produced from high-tech raw materials and able to address two or more specific issues. "Many men look for in a single product many benefits as an anti-aging action with aftershave and to assist in the control of oiliness or a shampoo for hair that models, oiliness control and treat the wires," highlighted Juliana.

Beraca offers a wide array of natural ingredients indicated for use in men’s cosmetics:

- Copaiba oil, recommended for hair and body products, for its anti-inflammatory properties. It is a bacteriostatic that helps to prevent bacterial growth, it also possesses beta-caryophyllene in its structure;

- Andiroba oil, which offers strong anti-inflammatory and healing properties, and skin renewal thanks to the presence of non-saponifiable active compounds;

- Pracaxi oil, a silicone-free organic cationic hair conditioning agent promoting gloss and smoothness, which can also be use in skin care formulas, thanks to its whitening activity.

- Passion fruit oil, an occlusive oil which can reduce the trans-epidermal water loss and help to reduce oiliness. Rich in unsaturated fatty acids, it is recommended for use in cosmetics for the treatment of oily and sensitive skin;

- Patauá oil, indicated for scalp treatment and hair treatment after chemicals. The oil has a light, non-greasy feel, thanks to a high oleic acid content (75%).

- Triple A (Organic Anti-Acne Active System), recommended in products for oily and acne-prone skin. The Triple A acts as an anti-acne agent and as an anti-inflammatory agent. It contains beta-caryophyllene, flavonoids and limonoids.

- ADA (Organic Anti-Dandruff Active System), recommended in products for the treatment of dandruff prone hair. It contains beta-caryophyllene and selenium.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

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