Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian factory

German skin care manufacturer Beiersdorf, which owns and markets brands such as Nivea, Eucerin, La Prairie and Labello, has announced investments of R$ 300 million in the expansion of its personal care products factory in Brazil.

The Nivea brand has been available in the Brazilian market since the (...)

The Nivea brand has been available in the Brazilian market since the beginning of the 20th century. Photo: © Beiersdorf AG

The Nivea products have been available in the Brazilian market since the beginning of the 20th century and in 2003, Beiersdorf inaugurated its plant at Itatiba, state of São Paulo. As the one of the largest cosmetics market in the world, Brazil has been one of the countries where the Beiersdorf Group recorded the fastest growth in the last years.

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian (...)

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian factory. Photo: © Beiersdorf AG

"This investment reaffirms the importance of the country to the Group’s business as well as our vision for the future," said Christian Goetz, Beiersdorf’s representative in Brazil. A team is working on building the schedule details of the plant expansion that is expected to generate about 70 new positions by the end of 2019. "As part of our commitment to sustainability, the entire project planning and execution has been designed to ensure energy and water efficiency," added Christian Goetz.

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
‘Do Good, Feel Good' and the beauty industry

Laurence Bacilieri
‘Do Good, Feel Good’ and the beauty industry

"Do good, feel good" is a mechanism well known by psychologists. The more good deeds one does, the better one feels. This phenomenon has spread to the universe of beauty, especially concerning our planet. In the past, good deeds have left their marks: For example, Estée Lauder for breast cancer, or M.A.C. celebrating 25 years of Viva (...)

read more

Features