Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian factory

German skin care manufacturer Beiersdorf, which owns and markets brands such as Nivea, Eucerin, La Prairie and Labello, has announced investments of R$ 300 million in the expansion of its personal care products factory in Brazil.

The Nivea brand has been available in the Brazilian market since the (...)

The Nivea brand has been available in the Brazilian market since the beginning of the 20th century. Photo: © Beiersdorf AG

The Nivea products have been available in the Brazilian market since the beginning of the 20th century and in 2003, Beiersdorf inaugurated its plant at Itatiba, state of São Paulo. As the one of the largest cosmetics market in the world, Brazil has been one of the countries where the Beiersdorf Group recorded the fastest growth in the last years.

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian (...)

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian factory. Photo: © Beiersdorf AG

"This investment reaffirms the importance of the country to the Group’s business as well as our vision for the future," said Christian Goetz, Beiersdorf’s representative in Brazil. A team is working on building the schedule details of the plant expansion that is expected to generate about 70 new positions by the end of 2019. "As part of our commitment to sustainability, the entire project planning and execution has been designed to ensure energy and water efficiency," added Christian Goetz.

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more

Features