Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

BASF acquires Dutch company Isobionics and enters the market for natural ingredients for fragrances

BASF, one of the world’s main suppliers of synthetic aromatic ingredients, is now joining the market of natural ingredients for fragrances and aromas. The multinational chemical company has just announced the acquisition of Dutch company Isobionics, a market leader of innovation in aroma biotechnology.

The company specializes in the development and production of citrus oil (...)

The company specializes in the development and production of citrus oil components such as nootkatone and valencene

According to BASF, the potential change in consumer behavior and the lack of natural ingredients on the market have led the company to take this strategic step. According to Julia Raquet, global vice-president of the Aroma Ingredients business at the company, the aromas and fragrances industry has a need for raw materials. However, the variations in quality, availability and sustainability of these products are still a challenge for the sector.

With the acquisition, BASF increases its portfolio with natural aromatic ingredients such as nootkatone and valencene, two citrus oil components that are the focus of Isobionics’ biotechnological production. According to Isobionics founder Toine Janssen, by combining their know-how and expertise with BASF’s global reach, the company will be able to provide more innovation to the market and encourage its growth.

According to the deal, Isobionics and all of its employees will join the Aroma Ingredients business at BASF. The division also celebrated the closing of a cooperation contract with North-American company Conagen, a leader in research in biotechnology. Thanks to this partnership, the multinational chemical company will also offer natural vanillin in its portfolio, one of the most desirable aromatic ingredients in the market.

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to (...)

read more

Features