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Baby Roger launches a line of cosmetics with packaging specially designed for children

Baby Roger, a Brazilian company specializing in hygiene products, is launching a new cosmetic line for children, featuring a shampoo, a conditioner and a body wash, with packaging specially designed to transform children’s bath into a moment of fun.

"When the product is finished, you can turn the packaging into a toy, it was developed for this purpose. Actually, bath time can become a moment of game," says Giselle Ferreira, marketing coordinator.

Giselle Ferreira also emphasizes that all the products of the line are dermatologically tested and do not irritate the skin of children. "Our major concern is to offer high quality products, in particular because this age group has a more sensitive skin that needs special attention," she says. "Our products are gentle, they do not irritate the eyes and have a delicate and nice aroma,” she adds.

The brand plans to expand the line with new products scheduled for release in 2016.

With over 15 years in the market of hygiene products and cosmetics, Baby Roger owns the brands Baby Roger for children and Big Roger for adults. Today, the company has two units. One is in Várzea Paulista (SP), with 10,000 sq. m. of manufacturing facilities and responsible for supplying to the South, Southeast and Midwest regions. The second one is in Igarassu, State of Pernambuco, with 15,000 sq. m. of facilities which ensures the supply of all the Northeast and North Brazilian States.

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