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Industry buzz

Avon launches Brazil’s first matte lip powder line

After liquid lipstick, the beauty industry’s latest bet in lip care is powder lipstick with a matte finish, which results in a more subtle, natural look. This new format took the last New York Fashion Week by storm, and many large international makeup brands, such as Chanel, Clinique, M.A.C. and NYX have already launched their own versions.

Manufactured using an exclusive technology that has been granted a two-year...

Manufactured using an exclusive technology that has been granted a two-year patent in Brazil, this new product is recommended for customers who are looking for color, but do not want to feel like they are wearing lipstick

Avon, a leading makeup company and the number one seller of matte lipstick in Brazil, will be the first to launch this new type of lipstick in the country. With an exclusive technology that has been granted a two-year patent in Brazil, the new matte powder lipstick is now part of its Mark line of products. Avon’s target audience are customers who keep up with the latest technology and trends in the world of fashion and beauty, and follows the rhythm of fast fashion brands, with innovative and instagrammable packaging.

Avon's new lipstick collection

Avon’s new lipstick collection

The new lipstick collection, available in eight colors, promises a matte cloud effect, resulting in an intense, yet light matte lip color. It is a great alternative for people who want color but do not want to wear actual lipstick. Its creamy formula is made with pigments and oils, and it comes in the shape of a puff-tip pen for an easy application to create a blurred lip effect, or a smoky look with no lip line.

Unlike the bold effect obtained with liquid lipstick, matte powder lipstick results in a blurred and dry look. For this reason, it is recommended to moisturize the lips before applying the powder lipstick, in order to avoid a cracked or chapped look, especially on colder days. Additionally, this new powder lipstick can alternatively be used as blush or eye shadow.

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