Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

A two-day conference dedicated to makeup products

The penetration rate of makeup products in Brazil is estimated at about 35% and its share of Brazil’s beauty market at about 12%, with a perfect balance between nail polish, lipstick and face products (25% each). If in 2012 make-up products were still mainly sold by beauty advisers through doorstep sales, things are gradually changing. New distribution channels are appearing and new brands are starting to emerge. Their leaders are on the lookout for developments in this sector.

The two-day conference, to take place during MakeUp in São Paulo (3-4 December 2014), the tradeshow dedicated to the makeup industry, will be a perfect insightful opportunity for them. A programme devised to help them understand trends, continent by continent and get straight to the heart of the matter concerning technology changes with dedicated round-tables and high profile professionals attending them.

WEDNESDAY 3 DECEMBER 2014

3:00 p.m - 3:30 p.m

Paris trends / inspirational products & trends for Brazilian brands

With the participation of Hélène Capgras, Head of Brain for Beauty at Martine Leherpeur Conseil, Paris

3:30 p.m - 4:00 p.m

Make up and the retail revolution

With the participation of Elizabeth Marq, Consultant - Visual Merchandising Trends - Paris

5:00 p.m - 5:45 p.m

Make-up trends from Asia to Brazil

With the participation of Florence Bernardin, Information & Inspiration

THURSDAY 4 DECEMBER 2014

2:30 p.m - 3.30 p.m

Nail polishes: technical and business challenges

With the participation of Pierre Miasnik, CEO, Fiabila and Eric Wimmer, Garance Inc.
Consultant.

3:30 p.m - 4:15 p.m.<br>
Exporting a Brazilian brand outside Brazil. Keys to success…, what to do…, codes to integrate

With the participation of Helen Kupfer-Haas: Consultant, an expert in import-export of
perfume and luxury goods between France and Brazil.

4:30 p.m. / 5:45 p.m.

Formulas / applicators / packaging / accessories: examples of successful / interactions …

A round-table in the presence of the sector’s manufacturers and brand representatives.

MakeUp in SãoPaulo
Renaissance Hotel - SãoPaulo
December 2014, 3 & 4

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
Vegan-friendly solution for sweet aging

Lipotec - Lubrizol
Vegan-friendly solution for sweet aging

Every day we receive news about Global Warming, we see images of its consequences all over the Planet, the number of both animal and plant species in danger of extinction only increases and governments are still far from promoting laws that really help stop climate change. In this framework, it is the ordinary people who work to (...)

read more

Features