Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Streetwear-inspired makeup by Maybelline and Puma

Maybelline and Puma have joined forces for a streetwear-inspired makeup collaboration. The cosmetics giant and the sportswear brand are releasing a five-piece beauty collection set to launch globally on February.

Instagram 2019 Maybelline (Photo: © Instagram / @maybelline)

Instagram 2019 Maybelline (Photo: © Instagram / @maybelline)

The line focuses on highly-pigmented products for eyes, lips and face. It features a ‘Smudge-Proof Mascara’, ‘Matte + Metallic Duo Eye Stick’ and ‘Color + Gloss Duo Face Stick’ - all of which are new products - and a ‘SuperStay Matte Ink Liquid Lipstick’ and a ‘Master Chrome Metallic Highlighter’, which are revamped versions of the originals.

A teaser video posted to Maybelline’s Instagram account, starring supermodel Adriana Lima, hints at bold metallic shades ideal for making the transition from day to night. The brand uploaded the clips with the tagline ‘Makeup game strong.’

This the first move of Puma in the makeup business — last year, the athletics brand collaborated with the beauty label MAC on a sneaker collection inspired by three of the cosmetics brand’s famous lipstick tones. Maybelline, for its part, has also been doubling down on quirky collaborations, having launched an interactive installation at the Color Factory museum in New York last summer, and worked with developer Perfect Corp to launch a virtual New York Fashion Week experience via YouCam Makeup.

Brazil Beauty News with AFP/Relaxnews

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
Taking inspiration from Brazilian haircare brands

Juliana Martins
Taking inspiration from Brazilian haircare brands

Whether it’s new product development or trend inspiration, Brazil continues to be the go-to haircare market given its size, diversity and consumer engagement levels. Brazilian consumers take great pride in their hair and the market should be looked at for inspiration, appeal and expertise. Brands across the country are listening to (...)

read more

Features