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Robertet triples its production capacity in Brazil with new plant

The French group specialized in fragrances and aromas has invested R$ 48 million to build the factory in São Paulo. The French multinational manufacturer Robertet has been present in the Brazilian market since 1963. Based in the city of Grasse - the world perfume capital - the family-owned company is a world leader in the production of natural ingredients for the perfume industry. In March, Robertet opened a new plant in Brazil.

The factory opened in Barueri, a city in the metropolitan region of São Paulo where the company has been based since 1980. Now, both departments of fragrances and aromas work from the same address. "With this new plant we begin a new era at Robertet Brazil, with a very competitive structure, offering the entire expertise of the French head office to Brazilian clients”, says managing director Francisco Marques.

With the plant in operation, the company can triple its production and storage capacity in Brazil. "The branch has introduced technological innovations that have allowed us to increase our productivity, so we can follow the growing demand in the industry", says Marques. "We have also added more modern processes to meet environmental demands, such as waste treatment and rainwater reuse. Additionally, we were able to offer our employees a safer and more comfortable work environment", he says.

Francisco Marques is Robertet's managing diretor i Brazil

Francisco Marques is Robertet’s managing diretor i Brazil

According to Marques, the company invested R$ 48 million to build the plant and update its technology. "Aiming at medium and long term goals, this sum shows how important Brazil is for Robertet Group", he says.

Marques also says the Brazilian market is a promising one, with great potential in both the fragrance and the aroma sectors. "Robertet Group works in Europe, North America and Asia. It could not leave Brazil - the 8th largest world economy - out". The managing director says that the Brazilian branch is capable of meeting the demand that has been growing all over the world: the search for natural ingredients for perfume production.

According to the latest data shared by the group, the Brazilian branch grew 58% in 2016 and registered 43% growth in the first half of 2017, with their fine perfumery being the key driver of this growth. Without mentioning numbers, Marques says Robertet’s performance in 2019 was "very good" in spite of the limited Gross Domestic Product (GDP) growth in Brazil. "We have increased our presence in the market with many winning projects and by expanding the number of clients", says the managing director. The perfumery department is the most important in Brazil, with clients including cosmetics companies such as Avon, Embelleze, Hinode and L’Oréal.

The plant’s opening ceremony took place two weeks before the quarantine was implemented in the state of São Paulo. Even though he is worried about the economic impact of social isolation, Marques says that the company is working to minimize losses.

"This crisis does not affect only Brazil, but the entire world economy. It is hard to predict how intense it is and how long it will last”, he says. "We are trying to reduce the effect as much as possible, taking every measure to lower risks and protect the health of our employees, but also providing to our clients, so they can keep their production active".

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Renata Martins


© 2020 - Brazil Beauty News -

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