Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Laws and regulations

Procter & Gamble backs global eradication of animal testing

Personal care giant Procter & Gamble Company (P&G) is taking a bold stance against animal testing. The conglomerate, which counts Olay, Pantene and SK-II among its brands, has teamed up with the animal protection organization the Humane Society International (HSI) to back its #BeCrueltyFree campaign fighting to ban animal testing for cosmetics in all major global beauty markets by the year 2023.

P&G has joined the Humane Society International #BeCrueltyFree campaign (...)

P&G has joined the Humane Society International #BeCrueltyFree campaign to ban animal testing for cosmetics in all major global beauty markets by 2023 – Photo: ©Procter & Gamble

P&G will lend its support to the campaign - which has been running since 2012 - via joint education and capacity-building programs for non-animal alternatives as well as by continuing to explore animal-free approaches to safety assessment, and advocating for legislative change in key markets. The campaign will also focus on getting new methods accepted by regulators, and enrolling businesses and governments to adopt cruelty-free public policies and practices.

"I’m proud of the passion and expertise our researchers have contributed already to this goal," said Kathy Fish, Chief Research, Development and Innovation Officer, Procter & Gamble, in a statement. "I know they will continue to be a force for good, providing leadership and advocacy to help achieve our shared vision."

P&G - which does not use animal testing unless in countries where it is required by law, in particular in China - has been working with the HSI for more than two decades on the development of animal-free cosmetics testing methods, with Kitty Block, President of Humane Society International and the Humane Society of the United States, commenting "This partnership represents an important milestone in our efforts to end animal testing for cosmetics worldwide through our #BeCrueltyFree campaign. By working together with forward-looking companies like Procter & Gamble, we can make this ambitious goal a reality."

Dr. Harald Schlatter, P&G Corporate Communications and Animal Welfare Advocacy outlined that the company’s "researchers have led or co-designed at least 25 cruelty-free methods that have replaced animal testing of cosmetic products. HSI and the HSUS have been powerful partners in advancing these methods globally."

While it has been prohibited in the European Union since 2013, animal testing has become a hot topic in the beauty industry lately, with multiple brands following suit of long time campaigners such as The Body Shop or Lush and publicly shunning the practice and campaigning for a global ban. The Unilever-owned skincare and haircare giant Dove was awarded cruelty-free status by People for the Ethical Treatment of Animals (PETA) last year, as was the spa brand Bliss. Coty’s Covergirl brand received the same status from Cruelty Free International, an organization that also joined forces with The Body Shop to protest against cosmetic animal testing.

Brazil beauty News with AFP/Relaxnews

© 2019 - Brazil Beauty News -

latest news
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
‘Do Good, Feel Good' and the beauty industry

Laurence Bacilieri
‘Do Good, Feel Good’ and the beauty industry

"Do good, feel good" is a mechanism well known by psychologists. The more good deeds one does, the better one feels. This phenomenon has spread to the universe of beauty, especially concerning our planet. In the past, good deeds have left their marks: For example, Estée Lauder for breast cancer, or M.A.C. celebrating 25 years of Viva (...)

read more