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Industry buzz

Pre-wedding cosmetic treatments are reportedly on the rise

Wedding planning can be a busy time: there’s dress shopping to be done, invitations to be sent out, and, increasingly, cosmetic surgery procedures to be booked. At least, that is, according to new data released Friday by the online cosmetic treatment resource RealSelf, which claims that cosmetic procedures are becoming an increasingly popular part of the wedding preparation process.

Nonsurgical pre-wedding treatments are particularly popular. Photo: © (...)

Nonsurgical pre-wedding treatments are particularly popular. Photo: © Nastasic / IStock.com

Factually, wedding-related cosmetic surgery reviews on the site increased by 30% in 2019. Nonsurgical pre-wedding treatments are proving particularly popular, accounting for 46% of all wedding-related reviews posted on RealSelf over the past 12 months - a 10% increase on the previous year.

"Cosmetic interventions are real medical procedures that require serious thought and consideration," said RealSelf chief medical officer Dr. Lara Devgan, in a statement. "While a major life event such as a wedding might motivate a patient to move forward with a procedure, that individual has likely been contemplating and researching for months or even years leading up to that point."

When it comes to going under the knife ahead of the big day, the most-reviewed treatments are rhinoplasty and breast augmentation, accounting for 14% of all wedding-related reviews posted on the site in the last year. While breast augmentations were also the number one treatment last year, rhinoplasty has jumped from being the fifth-most popular pre-wedding treatment in 2018 to tying for the top position in 2019.

Overall, Botox was found to be the second most popular treatment, followed by Brazilian butt lifts in third place. Fourth place was shared between the nonsurgical fat reduction procedure SculpSure, facials, facelifts and tummy tucks, with CoolSculpting — another fat removal procedure — coming in fifth. Fat reduction treatments proved to be the most popular nonsurgical pre-wedding procedure, followed by toxins and injectable fillers.

The results follow a survey conducted by RealSelf back in January that found that more than 80% of adults in the US wanted to improve their personal appearance and/or their wellbeing in 2019, with 36% of those considering undergoing one or more cosmetic treatments.

AFP/Relaxnews

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