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L’Oréal’s education and networking platform for beauty salon professionals is launched in Brazil

Initially launched in the United Kingdom, Access is expected to be available in 40 countries by the end of the year.

L’Oréal’s Professional Products Division (or Divisão de Produtos Profissionais, DPP) has just introduced its new digital education and networking platform called Access to Brazil. The project was first launched about four months ago in the United Kingdom and has already gone live in countries such as France, Germany, the USA, India and China, all of which “are very important in this industry,” according to the company.

Tiago Carvalho, director at L'Oréal's Professional Products Division - Photo: (...)

Tiago Carvalho, director at L’Oréal’s Professional Products Division - Photo: Josemar Alves

At the launch event held in São Paulo, Tiago Carvalho - the director of DPP - remarked on the Brazilian market’s importance for the leading professional haircare company worldwide. According to him, Brazilian women tend to go to a beauty salon every 20 days, whereas in Europe, women do so only about eight times a year. In Brazil, there are currently approximately 200,000 working beauty salons employing over one million people. And that is precisely the audience Access is aimed at.

Access’ goal is to promote the continuing training of hairstylists and enable them to share knowledge and experiences. Since technology and products are constantly evolving and trends change rapidly, it is important that beauty professionals always stay on top of everything and are very well-informed to meet the expectations and demands of their clients. “Thanks to the internet, consumers are now more educated than ever,” says Nathalie Roos, CEO at L’Oréal’s DPP.

Bruno Viana, L'Oréal Professional's ambassador - Photo: Josemar (...)

Bruno Viana, L’Oréal Professional’s ambassador - Photo: Josemar Alves

Some of the topics available on Access include product launches, coverage of new trends, skills and techniques, and business management. Content is offered in different formats, such as tutorials, live classes and learning modules that come with a certificate. All information has been adapted to suit the different countries and languages, and users can interact by asking questions and posting comments, in addition to being able to publish their own content, which will be curated by Access.

Education has the power to change lives,” says hairstylist and L’Oréal Professional’s ambassador Bruno Viana at the launch event. “We can always learn new things, and being part of this community and having the opportunity to exchange ideas with colleagues and other specialists is truly inspiring,” he added.

L’Oréal’s DPP expects Access to be available in 40 countries by the end of the year.

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

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