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FCE Cosmetique 2019 debates the impact of Industry 4.0 in beauty

With 550 participating brands and an estimated 16,000 visitors, the industry fair celebrates its 24th year committed to showcasing all the main beauty trends and boosting new businesses

Diego Carvalho, show director at FCE Cosmetique

Diego Carvalho, show director at FCE Cosmetique

Opening the cosmetics fair season in Latin America is no easy task. But for the past 24 years, this has been FCE Cosmetique’s mission. In 2019, this industry event sets out to debate how the Industry 4.0 has the potential to overhaul the beauty market. Expected panel topics include big data, blockchain, drones and 3D printers. In an interview with Brazil Beauty News, Diego Carvalho, portfolio director at FCE Cosmetique, talks about what to expect from the upcoming fair, which will be held between May 21st and 23rd in São Paulo, SP, Brazil.

Brazil Beauty News - How many companies will participate in FCE this year?

Diego Carvalho - We have over 550 brands confirmed [1]. We have also created new spaces to attract companies from different sectors. For instance, automation and raw-materials companies will be attending the fair for the first time this year. Another new space will be dedicated to Logitech Science, which will bring together big names from the logistics industry.

Brazil Beauty News - How many visitors are you expecting?

Diego Carvalho - We are expecting 16,000 visitors.

Brazil Beauty News - What are some of the new trends visitors can expect to see this year?

Diego Carvalho - This year, the fair revolves around the concept of Industry 4.0 and how it is shaping the cosmetics industry and its raw-material development. Some of the new attractions include the R&D Academy, which will showcase the future of labs, where systems and technologies will communicate autonomously and process flows will all be automated.

At the Innovation Center, which focuses on research, development and marketing, visitors will be able to come into contact with new products and feedstock, in addition to being able to attend lectures and participate in sensory experiments and demonstrations.

Lastly, Insight Experience seeks to boost business and create a new leadership network with heavy-weight guests in attendance, including from abroad. This is a result of partnerships with education centers such as Ernest Young, Insper and MIT.

Brazil Beauty News - Are there any special events planned?

Diego Carvalho - This year, Brazil will host the COLAMIQC - the Latin American and Iberian Cosmetics’ Chemicals Congress, the largest of its kind in Latin America. This biannual event will be hosted by the ABC (Brazilian Cosmetology Association) and is the only industry event that brings small startups and big industries together in one space, all of whom are responsible for supplying raw-materials, packaging, fragrances, services and other supply chain components. This congress also provides a public platform for the main universities producing scientific research and publishing technical papers.

We will also be hosting the Logitech Science Congress, which promotes the debate on how labs, distributors, drugstores and the cosmetics and pharmaceutical industries can use technology to keep up with the disruptions brought about by Logistics 4.0 in the short term. There will be panels on topics such as big data, blockchain, drones, 3D printers and much more, showcasing the very best management practices.

Brazil Beauty News - How do you rate the evolution of the Brazilian cosmetics industry over the last few years?

Diego Carvalho - The Brazilian cosmetics sector has been through some very rough years due to a recession. We have had to adapt to new consumer demands focusing on more affordable products with an improved cost-benefit ratio. Innovation is an important part of this industry, as Brazil is one of the largest and most attractive countries in terms of product development due to its highly diverse population. In 2018, new cosmetics factories and research and innovation institutes were opened under the sponsorship of different beauty brands, such as L’Oréal Brasil.

I would also like to highlight the exceptional results obtained in the men’s sector, which accounts for 30% of all industry revenue and still has enormous room for growth.

In 2019, we expect to see a 4.1% growth in cosmetics sales in Brazil, totaling R$ 50.43 billion in revenue. I believe the market will go back to having more expressive growth levels, maintaining its spot as one of the largest in the world.

Brazil Beauty News - What does the future hold for FCE Cosmetique?

Diego Carvalho - In 2020, FCE Cosmetique will be 25 years old and will continue to uphold its commitment to boost businesses in this industry. We present the main launches and trends in the industry, since we are the first fair of the Latin American calendar.

The future is very promising. We hope to continue to deliver a well-rounded, current and innovative event that will continue to guide this industry for years to come.

Verônica Domingues


[1Compared to 570 in 2018


© 2019 - Brazil Beauty News -

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