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Dufry launches the first Dior Beauty Boutique in Americas at São Paulo International Airport

Dufry and Dior, in partnership with São Paulo International Airport (GRU Airport), have launched the first Dior’s Beauty Boutique in travel retail Americas.

Located in the international departures area in the Terminal 3 of São Paulo International Airport (GRU Airport), the 60 sqm retail space showcases a new way to showcase the cosmetics ranges of the French house.

The boutique exclusively introduces the first Maison Christian Dior in Brazil, offering a wide variety of products, such as perfumes, makeup, skincare, candles, soaps and silk scarves for perfuming. The Maison offers exclusivity for travellers such as makeup palettes, skincare sets and coffrets, and well-known brand fragrances such as J’Adore, Miss Dior and the new addition Joy, created by the perfumer of Maison Dior, François Demachy. Occupying a centre stage of the store, makeup products are presented in various colours and offered their new creations into special displays, such as a lip studio, captivating and attracting travellers by offering a wide and unique variety of colours and lipsticks. The store also features the first makeup line inspired by Dior runway shows, designed by Creative and Image Director, Peter Philips.

"Dufry, Dior and GRU Airport believe that the secret of success, especially in travel retail, is to be able to always surprise and deliver even more to our costumer. The Maison Dior features an engaging retail environment where travellers will find unique products at this airport. Through this partnership, Dufry reinforces its concept of global showcase for the exhibition of products and high quality brands,” commented Gustavo Fagundes, Dufry General Manager for Brazil and Bolivia.

Dufry, the leading global travel retailer, is present at GRU Airport at Terminals 2 and 3, where the company operates duty-free shopping on international arrivals and departures, as well as the duty-paid concept Dufry Shopping and Hudson convenience stores.

V.G.

Portfolio

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