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Back-to-school beauty launches and innovations

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in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

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Experts’ views
Taking inspiration from Brazilian haircare brands

Juliana Martins
Taking inspiration from Brazilian haircare brands

Whether it’s new product development or trend inspiration, Brazil continues to be the go-to haircare market given its size, diversity and consumer engagement levels. Brazilian consumers take great pride in their hair and the market should be looked at for inspiration, appeal and expertise. Brands across the country are listening to (...)

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