Brazil Beauty NewsBrazil represents 10% of the total sales of Solvay Group, one of the main global players in specialty chemicals.
A chloroform/ether spray. It was thanks to this product that in 1919 Rhodia’s story in Brazil began. The metallic flask, known as ’lança-perfume’, was created by the French company and launched in Europe, but was so successful in Brazil that the company decided to manufacture it in the country. Rhodia opened a plant in Santo André, in the metropolitan region of São Paulo, to...
Página inicial > Palavras-chave > Navigation > A la une
A la une
Matérias
-
Rhodia’s celebrates 100 years operating in Brazil and € 1 billion in revenue a year
12 November 2019, by Brazil Beauty News -
‘Back to the roots’ global trend leads to high demand for Brazilian ingredients in beauty products
10 October 2017, by Brazil Beauty NewsWithout any prior authorization required for research on species of the local flora, the production chain has more space to innovate and invest in the sustainable supply of raw materials.
Cosmetics and personal care products developed using traditional knowledge, skills and practices that are passed on from generation to generation are gaining strength worldwide with the combination of technological innovation and ancient wisdom.
In China, local and international brands are returning to... -
Nail polish segment invests in products and services with added value
22 July 2014, by Brazil Beauty NewsCreamy, shiny, matte, metallic or with added glitter. So many textures to choose from, and all in an endless array of colours. The nail polish market is thriving in Brazil. In 2013, it recorded turnover of R$ 597.7 million – 3.8% higher than in the previous year, according to data from Euromonitor.
Raised to the status of a fashion accessory, nail polish has become more and more popular among Brazilian women. “In the past, women used to have two or three colour of nail polish in their... -
Realidade aumentada enriquece experiência do consumidor e auxilia nas vendas
23 de junho de 2020, por Brazil Beauty NewsAplicativos para smartphones e filtros no Instagram são usados para testar maquiagens e colorações para o cabelo e até projetar o envelhecimento da pele exposta ao sol.
No início de 2018, o Grupo L’Óreal comprou a empresa canadense de inteligência artificial ModiFace, especialista em realidade aumentada. A primeira aquisição da multinacional francesa de uma marca fora do segmento de cosméticos tinha um objetivo claro: promover uma experiência inovadora para os consumidores, aproximar os... -
Retail: Four trends that are changing the face of the beauty sector
23 July 2019, by Brazil Beauty NewsThe buying habits of cosmetic end users are changing dramatically to the point of upsetting long established rules. Adeline Çabale, President and co-founder of the Retail Factory, a Paris-based consulting agency specialized in retail strategy, shares her vision of the new challenges of customer experience through four key trends.
For Adeline Çabale, there is no time to lose: the world of beauty must transform its approach to retail as soon as possible to meet the new consumer expectations.... -
Book unveils the work of direct sales representatives in Brazil
16 December 2014, by Brazil Beauty NewsThe world’s fifth largest direct sales market, Brazil has a veritable army of sales representatives. According to ABIHPEC (Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry), in 2013, the beauty industry created more than 4 million job opportunities in direct sales, with average annual growth of 11.5%. Sociologist Ludmila Costhek Abilio decided to investigate this large market in her PhD thesis with a focus on Brazil-based company Natura and its over 1.6 million...
-
Com prateleira fixa em Paris, a brasileira Granado atrai novos mercados
8 de julho de 2014, por Brazil Beauty NewsEm 2013, o Grupo Granado, formado por duas das mais tradicionais empresas brasileiras de cosméticos, a Granado e a Phebo, participou do projeto comercial Le Brésil Rive Gauche, que levou cerca de 120 marcas brasileiras de roupas, alimentos e decoração, entre outros segmentos, para a luxuosa loja de departamento parisiense Le Bon Marché.
O evento durou três meses, mas as vendas da Granado foram tão positivas, que o que deveria ser temporário acaba de se tornar permanente: as duas marcas... -
Original Trade creates ingredients for cosmetics with raw materials from the Amazon rainforest
2 May 2017, by Brazil Beauty NewsThe company was selected through Sebrae’s open call for submissions to boost the production of emulsified buriti oil bases and plans to start operations next year.
Original Trade has not yet hit the market but has plenty of stories to tell. Since May 2016, the startup incubated by INPA (National Institute for Research in Amazonas) has been consulting and conducting research on sustainability and social development in Amazonas’ capital city, Manaus.
The INPA Business Incubator (IE-Inpa)... -
Garden Química forecasts a 49% increase in sales for 2016
20 September 2016, by Brazil Beauty NewsRanked among the top five manufacturers of quaternary ammonium compounds in Brazil, the company plans to expand operations in Latin America and open its second plant next year.
Garden Química has operated in the personal care and cosmetics industry for over two decades, but while the Brazilian beauty industry experiences its first decline in the past 20 years, the company expects an increase in revenues. In 2015, Garden Química’s sales went up by 37% compared to the previous year. In 2016,... -
Nutricosmetics gain new ground in Brazil
15 August 2017, by Brazil Beauty NewsBy promoting “beauty from the inside out”, sales of nutricosmetics are rising in Brazil. Experts say this market has the potential to bring together the beauty trinity: cosmetics, health and wellbeing, but regulations may limit product options.
As the world’s fourth largest consumer of cosmetics according to data from Euromonitor International, Brazil’s ever maturing population continues to search for natural ingredients and for healthier lifestyles. Nutricosmetics appear as a potential...