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Ingredients & formulation

Rhodia’s celebrates 100 years operating in Brazil and € 1 billion in revenue a year

Brazil represents 10% of the total sales of Solvay Group, one of the main global players in specialty chemicals.

A chloroform/ether spray. It was thanks to this product that in 1919 Rhodia’s story in Brazil began. The metallic flask, known as ’lança-perfume’, was created by the French company and launched in Europe, but was so successful in Brazil that the company decided to manufacture it in the country. Rhodia opened a plant in Santo André, in the metropolitan region of São Paulo, to produce the chemical components necessary to produce the spray.

Daniela Manique, president of Solvay Group in Latin America

Daniela Manique, president of Solvay Group in Latin America

100 years later, Rhodia’s operation in Brazil is key for parent company Solvay Group. "Currently, we have an annual revenue of around € 10.3 billion. Out of this total, the Brazilian market represents around 10% of the revenue, with sales around € 1 billion a year," says Daniela Manique, president of Solvay Group in Latin America.

Solvay Group is one of the world leaders in specialty chemicals and advanced materials. It provides products for a range of sectors including industry, agriculture, civil construction, automotive and personal care and it is present in over 50 countries. "In Brazil, we provide the products that Solvay Group manufactures in other regions to the local market, as we do with the products we manufacture in Brazil, selling them on every continent," says Manique.

The company’s president says exports of the specialties manufactured by Rhodia in Brazil represent around 30% of the company’s total annual revenue. "We have excellent success stories of exports for innovations created in Brazilian labs, such as the sustainable solvents of the Augeo line, which has had significant sales growth in the international market of fragrances and aromas," she says.

Sustainability is one of "the most important drivers of growth in Rhodia’s and Solvay Group’s future," says Manique. According to her, the company’s mission is to develop solutions and technologies to help clients to formulate the products their consumers’ desire, by using natural resources in a responsible way. "That is why renewable sources coming from vegetables are very much welcome, especially in the beauty and cosmetics sector," she says.

Manique points out that the personal care industry has been looking for more sustainable ingredients, free from synthetic raw materials or materials from animal origins. This trend has guided the development of Rhodia Brazil’s most recent products.
Among the new launches in specialty chemicals are Mackaderm LIA and Mackaderm CP, two 100% vegetable esters derived from palm trees and sugar cane, that have been used in formulas for shampoos, conditioners, roll-on deodorants and creams for the face and the body. Another new launch is the Augeo® Clean Multi line of solvents developed from renewable sources, used in the production of body mists and perfumes that need diluted fragrances, increased scents and fixation of fragrances used by manufactures in their products.

Solvay Group’s president is optimistic about the future of the Brazilian operation. "The country has a great internal market, natural resources and a favorable climate," she says. "However, the most important issue is the creativity of the Brazilian people, who enjoy developing new projects. As we see daily at Rhodia, Brazilians are engaged in the company’s purpose to contribute, through sustainable chemistry, to the permanent development of the country."

Renata Martins

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© 2019 - Brazil Beauty News - www.brazilbeautynews.com

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