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• Brazilian cosmetics exports to the Middle East grew 19% in 2015
  26 April 2016, by Brazil Beauty News

  Hair care products account for most of the sales, but makeup products and fragrances are also increasing their share of the market.
  If on one hand Brazilian cosmetics exports to the Arab world still represent just a 3,3% sliver in a pie chart, high growth rates shown in recent years make it a promising potential market.
  Latest figures by Beautycare Brazil – a project stemming from a partnership between the Brazilian Exports and Investments Promotion Agency (Apex-Brazil) and the Brazilian...

• Health and Beauty is the third most sold category in eCommerce
  28 October 2014, by Brazil Beauty News

  The Health and Beauty category ranks third in online sales in Brazil, with an estimated turnover of R$ 4.7 billion in 2014. According to the Brazilian Association of Electronic Commerce (ABComm), the segment represents 12% of domestic revenues generated from online sales, which are expected to reach R$ 39.5 billion this year.
  The beauty industry follows the rise of the eCommerce segment in Brazil. According Mauricio Salvador, president of ABComm, the estimated sales value for 2014 (R$ 31.11...

• Trend of genderless products clashes with Brazilian preference for men’s fragrances
  9 October 2018, by Brazil Beauty News

  Three out of four men still say they prefer fragrances with traditional “masculine” notes; younger consumers and niche perfumery can pave the way for unisex products.
  Born out of cultural changes, genderless products targeting both male and female customers are a hot trend in the cosmetic industry. However, unisex products still do not meet the expectations of Brazilian consumers when it comes to fragrances. A recent survey conducted by Mintel revealed three out of four (76%) men say they...

• Estudo revela potencial promissor das argilas brasileiras para a indústria cosmética
  9 de setembro de 2014, por Brazil Beauty News

  O Brasil é um dos países com maior potencial mineral do mundo, mas grande parte dos recursos encontrados em seu subsolo ainda não foi pesquisada com profundidade. As argilas são um exemplo: apesar de ser um dos principais fornecedores desses minerais com baixo valor agregado – para uso na extração de petróleo, construção civil e fertilização do solo – o Brasil ainda importa grande parte das argilas utilizadas em larga escala pela indústria cosmética e farmacêutica.
  “Esses setores...

• Segmentation of beauty services becomes the trend in Brazil
  21 April 2015, by Brazil Beauty News

  Brazilian beauty salons have traditionally been known for bringing together hairdressing, manicure and waxing services under one roof, but they are now following the international trend of reducing and specializing their offer of services.
  First there were nail bars and nail polish shops, which brought a new, attractive concept in nail care to Brazil. Then the barber shops became fashionable again for men. Now businesses that specialize in eyebrow care are gaining room across the nation....

• "Great ethnic diversity and beauty standards associated with cultural characteristics are common features in Asia and Latin America," says Daniel Zanetti from in-cosmetics Latin America
  10 September 2019, by Brazil Beauty News

  The largest Latin American fair for raw materials for the beauty and personal care industry is happening for the 6th time on September 18 and 19 in São Paulo. This year, Asian suppliers will participate in the event. A specialized itinerary will guide industry professionals to the most innovative solutions on the market. in-cosmetics Latin America director Daniel Zanetti talked to Brazilian Beauty News about what is new, the fair’s growth and the expectations for this year.
  Brazil Beauty...

• Phebo to open standalone stores in Brazil
  5 June 2018, by Brazil Beauty News

  Previously distributed in Granado points of sale, the iconic Brazilian brand successfully relaunched by Christopher Freeman, Phebo is now taking off by asserting its identity and opening three stores in Brazil. Purchased in 2004 by the British investor, Phebo is now following the exponential growth Granado has been enjoying for about ten years. Christopher Freeman, the group’s President, and his daughter Sissi Freeman, Marketing Director, shared their vision of the brand duo’s prospects with...

• Risco de exposição de jovens usuárias de cosméticos a substâncias químicas: o que diz a indústria?
  22 de março de 2016, por Brazil Beauty News

  Uma pesquisa americana revelou que o fato de interromper, durante alguns dias, o uso de cosméticos que contenham determinadas substâncias químicas controversas é suficiente para reduzir consideravelmente a presença desses produtos no corpo de adolescentes. Mas, segundo representantes da indústria de cosméticos, o estudo não apresenta nenhuma informação nova sobre a toxicidade dessas substâncias.
  Uma equipe de pesquisadores da Universidade de Berkeley e do centro hospitalar Clinica de Salud...

• Fiabila enters the Brazilian nail polish market
  19 June 2018, by Brazil Beauty News

  A few months ago, French group Fiabila, a nail polish manufacturing specialist for over 40 years, inaugurated a new plant in Sao Paulo, Brazil. The aim of this investment is to provide a qualitative answer to the dynamism of the nail polish market in Brazil, and more widely in Latin America. The group’s Directors Pierre and Alexandre Miasnik gave us a few explanations.
  The opening of this new, twelfth production site just shows how strong the Brazilian market’s potential is. Considered as...

• Quem disse, Berenice? thrives on a casual approach towards makeup
  26 July 2016, by Brazil Beauty News

  Created in 2012 by Grupo Boticário, Quem Disse, Berenice? is a breath of fresh air in the Brazilian makeup market, due to both its unpretentious packaging design and the spontaneous way the brand communicates with its customers. This easygoing makeup concept caught on, and Quem Disse, Berenice? has now over 150 stores around the country and an e-commerce platform pushing 500 different products.
  For 2017, the brand plans to expand its points of sale to “ensure that all Brazilian women...