Brazil Beauty NewsMeditating while using a body cream or creating a relaxing ritual before showering are some of the ideas Brazilian brands are investing in due to an increasing demand.
Euromonitor International has just shared the report "Top 10 global consumer trends in 2020". Among these trends is "Minding Myself". According to the market research company, mental well-being is one of consumers’ main concerns and it will reshape the future of socialization.
The cosmetics industry is already getting...
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The cosmetics industry invests in spa treatments at home to attract consumers interested in well-being
24 March 2020, by Brazil Beauty News -
Symrise brings the freshness and benefits of plant juices to cosmetics
28 July 2015, by Brazil Beauty NewsWith its new Actipone range, Symrise intends to tap into the freshly pressed plant juices trend. The range features manually pressed vegetables that are obtained without the use of any solvents and are fully traceable and certified organic. They brings various cosmetic benefits, from moisturizing properties to soothing and antioxidant ones.
Some years ago, fruit smoothies became a trend, with people appreciating the quick and convenient vitamin boost they offered. Now, the trend has... -
Falta de conhecimento sobre benefícios e preço mais elevado são barreiras para uso de cosméticos éticos no Brasil
31 de março de 2020, por Brazil Beauty NewsPesquisa da REDS sobre consumo de produtos de beleza veganos, orgânicos e naturais mostra que 59% das pessoas desconhecem suas vantagens e 45% os consideram caros.
O mercado de cosméticos veganos cresce em todo o mundo. No Brasil, estima-se que sete milhões de habitantes sejam veganos, não utilizando nenhum tipo de produto de origem animal ou que seja testado em animais. O mesmo acontece com artigos de beleza orgânicos e naturais. Um estudo recente da plataforma global de mídia Teads... -
As the world’s largest market for fragrances, Brazil gathers perfumery microtrends
29 March 2016, by Brazil Beauty NewsFragrance expert Alessandra Tucci says the expansion and maturation of the fragrance market in Brazil require a more diverse distribution network and broad access to information to attract customers eager for novelty.
The quest for new trends is what guides Brazilians’ behavior in the fragrance scene. Brazil has been the world’s largest fragrance market since 2010, according to data from Euromonitor, and it is characterized by the coexistence of different styles and microtrends. “The speed... -
CT&F products account for more than a third of drugstore sales and lead large Brazilian chains to invest in own-brand products
2 February 2016, by Brazil Beauty NewsThe challenge for the pharmaceutical retail industry is to convince the consumer that their products are not only competitive in terms of price, but also in quality.
Own brands are nothing new in Brazilian supermarkets. They cost up to 30% less than well-known brands – as they exclude costs such as marketing – and had a turnover of R$ 3.25 billion in 2013 in Brazil, according to the 19th Global Private Label Survey conducted by Nielsen. However, the segment has grown at an annual rate of... -
Da xícara para os cosméticos: Kapeh expande sua distribuição e ganha projeção internacional com produtos à base de café
29 de julho de 2014, por Brazil Beauty NewsO Brasil é o maior produtor e exportador de café do mundo, mas não é só a bebida que vem fazendo sucesso entre os consumidores. Cosméticos formulados à base de extrato de café da empresa mineira Kapeh caíram no gosto das brasileiras (e dos brasileiros) e renderam reconhecimento internacional à sua fundadora, a farmacêutica e bioquímica Vanessa Vilela.
A história da Kapeh começou em 2004, quando Vanessa iniciou um período de três anos de pesquisas que comprovaram as propriedades cosméticas... -
Claus Porto Le Parfum, um novo começo
14 de novembro de 2017, por Brazil Beauty NewsPor ocasião de seu 130° aniversário, a conceituada marca portuguesa convidou a perfumista inglesa Lyn Harris a criar uma nova fragrância. Fabricado em edição limitada, o produto ganhou um nome simples: Le Parfum. O lançamento marca o início de uma nova era na rica história dessa conhecida Maison de sabonetes de luxo.
Ao longo do século, a empresa familiar Claus Porto entrou para o patrimônio cultural e histórico de Portugal graças a seus perfumes, mas sobretudo por seus luxuosos sabonetes.... -
Brazilian cosmetics market grew by 11% in 2014
7 April 2015, by Brazil Beauty NewsSales of toiletries, perfumes and cosmetics reached R$ 101.7 billion in 2014 in Brazil, according to the Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry (ABIHPEC). The Brazilian cosmetics industry plays a key role in the Brazilian economy and represents more than 1.8% of the country’s GDP. Brazil is the third largest consumer market for cosmetics and other products related to beauty.
With sales of R$ 101.7 billion (USD 32.5 billion or EUR 29.6 billion), the sector... -
Point Parfums Digital: Towards the uberization of distribution?
21 July 2015, by Brazil Beauty NewsPoint Parfums Digital is much more than a launch pad for fragrances and sampling: the testing, sample distribution and online selling start-up was recently listed on the stock exchange by Patrick Tardif, and it aims to revolutionize the sale of perfumes and possibly create the largest perfume shop in the world. Is this the beginning of uberization for selective perfumery retailers?
The idea of distributing perfume or cosmetic samples, or even products in their standard sizes via automated... -
Missha takes the concept of Korean skin care to Brazil
6 September 2016, by Brazil Beauty NewsOne of the pioneering brands of K-Beauty in the country, the company plans to expand its multifunctional pre-makeup portfolio and spread the word about the importance of a preventive skincare routine to the Brazilian audience.
In the age of selfies and beauty tutorials on YouTube, the makeup industry puts its chips on two opposite trends – contouring, a technique that uses light and dark shades to enhance facial structure, made popular by Kim Kardashian, and the effortless and radiant...