Brazil Beauty NewsAvailable at more than 5,000 points of sale, this Brazilian cosmetics brand wants to reclaim its former position in high-end markets.
Giovanna Baby was founded in 1972 as a children’s clothing store. A fragrance was developed in partnership with Firmenich to scent the brand’s São Paulo store. It caught the attention of shoppers, and was soon being sold as a cologne. This best-selling fragrance changed the company’s business and spawned an extensive line of personal care products that were...
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Giovanna Baby invests big in mall sales and a premium line in aims to grow by more than 30% in 2019
26 February 2019, by Brazil Beauty News -
“Brazilian consumers are a strategic source of inspiration for L’Oréal,” Delphine Allard, L’Oréal Brasil
26 June 2018, by Brazil Beauty NewsOpened in 2017, the new L’Oréal Research & Innovation centre in Brazil is unique, thanks to its design focused on sustainability and its organization, which favours flexibility and exchanges. Located just a stone’s throw from the Federal University of Rio de Janeiro, it appears as a model within the group, while illustrating L’Oréal’s will to invest in Brazil. Delphine Allard, R&I Director of L’Oréal Brasil, gave us a few explanations.
Brazil Beauty News - How is this innovation... -
in-cosmetics Brasil cresce e se consolida como plataforma de inovação para a América Latina
25 de agosto de 2015, por Brazil Beauty NewsNos dias 30 de setembro e 1o de outubro de 2015, a segunda edição da in-cosmetics Brasil traz a São Paulo os últimos lançamentos em ingredientes para a indústria de cuidados pessoais, perfumaria e cosméticos em um espaço 60% maior que em 2014. Reafirmando seu caráter internacional, o evento contará com 65% de expositores estrangeiros e espera receber cerca de 13% de visitantes de fora do Brasil.
Entre as novidades, estão o Formulation Display, uma área da Innovation Zone em que as... -
Pro aging: "Let me be me!"
17 April 2018, by Brazil Beauty NewsAlthough the vocabulary has some difficulty to evolve, cosmetics is gradually leaving the era of anti-aging behind. Today, a majority of women over 60 are more in the mood for a well aging, slow aging or pro aging approach... In short, it is all about supporting the aging process rather than fighting the signs of aging, with skincare products supporting a ’pro-longevity’, life enhancers.
Apart from some interventionists, a minority of consumers looking for immediate results provided by... -
“We have reconciled environmental performance with economic performance,” Alexandra Palt, L’Oréal
16 October 2018, by Brazil Beauty NewsAs the sustainable development programme “Sharing Beauty With All” will end in two years, L’Oréal announced they have already exceeded some of the objectives defined in 2013. The SPOT eco-design tool (Sustainable Product Optimization Tool) integrated to their approach was actually created by the group to guarantee the environmental and/or social profile of every single product will be systematically improved by 2020. Alexandra Palt, the group’s CSR Director, reviewed all the actions taken for...
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Benefit and Kiko announce entry plans to Brazilian market
10 February 2015, by Brazil Beauty News2015 is set to be a groundbreaking year for cosmetics consumers in Brazil, especially those who can’t go past without trying new imported products. This year, at least two international beauty brands have announced their entry in the country: US-based Benefit and Italian brand Kiko Milano.
Founded in 1976, in Sao Francisco, Benefit became known for offering "instant beauty solutions", such as its famous brow wax. Its makeup and body care products became popular in the 1990s through catalog... -
Companies partner up with beauty professionals to develop high-performance products
7 May 2019, by Brazil Beauty NewsTheir every-day experience leads hair stylists and barbers to participate in the development of cosmetics, professional products and even launch their own brands.
The Brazilian cosmetics industry attracts a lot of attention not only because of its high production volumes and revenues – it is also the industry that creates the most jobs nationwide. According to the Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry (ABIHPEC, or Associação Brasileira da Indústria de... -
Conceito “one stop shop” leva C&A a investir em vendas de cosméticos
21 de maio de 2019, por Brazil Beauty NewsEspaços exclusivos em lojas remodeladas da varejista de moda irão comercializar perfumes, maquiagens e artigos de cuidados pessoais de grandes grifes de beleza.
Moda e beleza: esses dois universos sempre andam juntos. Chanel, Dior, Giorgio Armani e Givenchy são apenas alguns exemplos de grifes de roupas que também se dedicam à produção de cosméticos. Na outra ponta, estão as grandes varejistas de moda que abrem cada vez mais espaço para a venda de produtos de beleza em suas lojas.
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C&A starts selling cosmetics to become a one-stop-shop
21 May 2019, by Brazil Beauty NewsDedicated areas inside the fashion retailer’s renovated stores will sell perfumes, make-up and personal care items from large beauty labels.
Fashion and beauty are two things that always go together. Chanel, Dior, Giorgio Armani and Givency are just a few examples of fashion labels that also produce cosmetics. Alongside them are the large fashion retailers that have increasingly been making room in their stores to sell beauty products as well.
In Brazil, fast fashion chains Renner and... -
“A competição nos faz evoluir”, Renato Massara, Wheaton Brasil
3 de fevereiro de 2015, por Brazil Beauty NewsO ano de 2014 não foi fácil para a indústria brasileira de embalagens. Segundo o último balanço da ABRE (Associação Brasileira de Embalagens), grande parte dos materiais de embalagens, com exceção do metal, apresentou recuo no primeiro semestre, em comparação com o mesmo período do ano anterior. O segmento de plástico, por exemplo, registrou baixa de 1,39%, enquanto o de vidro teve retração de 1,17%.
Apesar do desempenho desfavorável, o Brasil não deixou de atrair empresas internacionais...