Brazil Beauty NewsAfter just over a year of operations, the company expands its line of lipsticks with a focus on conscious consumption and cruelty-free products.
As the market sees a growing demand for a healthier and more conscious lifestyle that encompasses people’s wellbeing and the environment, companies seize the opportunity to grow their portfolio with cruelty-free, vegan and organic products. The green beauty phenomenon is often defined by three pillars – ingredients, ethical commitment and...
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FACE IT projects 30% growth in 2018 with an eye on the vegan market
3 July 2018, by Brazil Beauty News -
Natura invests in new sales channels to rekindle growth
31 May 2016, by Brazil Beauty NewsThe cosmetic giant has finally debuted its retail concept, a move the market had been eagerly awaiting since its announcement in November last year.
After over four decades offering its products exclusively through direct selling, Natura took an important step toward its goal of regaining leadership in the Brazilian market with the opening of its first store in Morumbi Shopping, in São Paulo’s southern suburbs.
Shareholders received the news with relief after a season of bleak... -
Plásticos sustentáveis da Eastman chegam aos consumidores pela Natura e L’Occitane
7 de julho de 2015, por Brazil Beauty NewsCom menos emissão de carbono e menor consumo de energia, resinas da família The Glass Polymer já renderam prêmios à linha de maquiagens Aquarela.
Os copoliésteres da Eastman já conquistaram as brasileiras Natura e L’Occitane au Brésil e agora avançam no exigente mercado de cosméticos. Leves e sofisticadas, as embalagens de resinas plásticas podem ser adaptadas ao design escolhido pelo fabricante e são uma alternativa inovadora e sustentável aos polímeros tradicionais.
Destaque na FCE... -
Garnier SkinActive arrives in Brazil with exclusive products
28 April 2020, by Brazil Beauty NewsThe facial care brand of the French multinational company has developed the Uniform&Matte line for oily and combination skin, the most common types among Brazilians.
Garnier is the second largest brand of the L’Óreal Group. It is present in 65 countries and offers over 200 products. It is very well known by consumers in Brazil. In the hair color market, Garnier competes with Nutrisse. In the hair care market, with Fructis and in the deodorant market, with Bí-o. Now, the 110-year-old... -
"We wish to bring even more respect and appreciation to perfumery", says Alessandra Tucci, founder of Paralela Escola Olfativa
17 September 2019, by Brazil Beauty NewsThe school has just changed its name and visual identity and it is now heading abroad, while planning to take its knowledge to different regions in Brazil.
Perfumaria Paralela is now called Paralela Escola Olfativa. According to founder Alessandra Tucci, the change in name and visual identity of the brand - which is celebrating its seventh year - is to officialize what the business has always been.
Tucci, who is a fragrance evaluator, administrator, a marketing professional and a... -
Could graphene sparkle a new era for hair dyes?
27 March 2018, by Brazil Beauty NewsAt the time of Instagram, of social networks and virtual reality applications, changing of hair colour should be as simple and safe as changing clothes. Yet hair dyes are still perceived as too aggressive for the hair and hair scalp. However, a recent scientific breakthrough regarding the use of graphene as a hair dye might open a new era for the hair dye industry.
Professor Jiaxing Huang and his team of researchers at Northwestern University (Illinois) recently published a report... -
Following the acquisition of Verescence, Wheaton targets innovation in glass packaging for the beauty industry
14 August 2018, by Brazil Beauty NewsWith an investment of R$ 45 million, the Wheaton Brasil Group acquired the local subsidiary of France-headquartered glassmaker Verescence in March this year, which would have made Wheaton one of the largest global manufacturers of glass bottles for the cosmetic, perfumery and pharmaceutical industries.
Wheaton’s plant in Sao Bernardo do Campo (Sao Paulo state) was already operating with four continuous furnaces and managed to absorb Verescence’s production, including four lines of cosmetic... -
Cosmopolitan traz perfumes de nicho ao Brasil
8 de setembro de 2015, por Brazil Beauty NewsNo país em que mais se usa perfumes, as marcas artesanais de luxo brilham pela ausência. Cristiane Vilar, responsável por um projeto lançado há três anos, decidiu mudar esse panorama: sua empresa de importação, Cosmopolitan do Brasil, acaba de inaugurar um showroom dedicado a perfumes raros em Brasília. Brazil Beauty News foi conferir.
Brazil Beauty News – Como surgiu a ideia de trazer marcas francesas de perfumes de nicho para o Brasil?
Cristiane Vilar – Os brasileiros não dispõem de... -
Skin ageing mechanisms are increasingly better determined
20 November 2018, by Brazil Beauty NewsAs part of the Skin Biology Network of the region of Lyon, France, initiated in 2016 by the European Center of Dermocosmetology (CED) and the Lyonbiopôle healthcare competitiveness cluster, the second annual thematic day on Skin Ageing gathered 130 people last September 25 in Lyon. The event highlighted the Skin Biology expertise, technologies, and collaborative projects developed by public and private players.
First, Marie-Thérèse Lecci, of the Grenoble university hospital, reiterated the... -
Hinode revoluciona o modelo de vendas diretas no Brasil
6 de dezembro de 2016, por Brazil Beauty NewsDesde que adotou o sistema de marketing multinível, em 2012, empresa aumentou seu faturamento em mais de 600% e entrou na disputa por uma fatia representativa do mercado da beleza.
O desemprego decorrente da crise econômica está mudando as relações de trabalho do Brasil. Uma das consequências deste cenário é o declínio do perfil do assalariado e a ascensão do empreendedor, mais proativo e menos dependente de oportunidades externas para garantir sua renda e melhorar seu padrão de vida.
No...