Brazil Beauty NewsHydration and barrier function and thickness and repair capacity of facial stratum corneum partially vary according to skin ethnicities, found recent studies by DSM Personal Care. According to the supplier of cosmetic ingredients, the findings open up substantial innovation opportunities for more efficient and multiethnic skin care products.
Hydration and transepidermal water loss
Stratum corneum, the outermost layer of the epidermis, is known for its barrier function to protect...
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DSM quantifies stratum corneum variations in different skin ethnicities
9 December 2014, by Brazil Beauty News -
With an innovation award under their belt, Lubrizol wants to target the specific needs of the Brazilian market
11 July 2017, by Brazil Beauty NewsWinner of the ITEHPEC Innovation Award for 2016, Lubrizol’s personal care division continues to invest in the Brazilian market. After the inauguration of their new plant in Belford Roxo (Rio de Janeiro state), which is dedicated to the production of surfactants for personal care products, the company plans to expand its portfolio to meet the specific needs of the Brazilian market. The local production of conditioning polymers for hair care products is one of the strategies, says Marketing...
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The Body Shop plans to set up 500 stores in Brazil by 2019
13 January 2015, by Brazil Beauty NewsSince the announcement of the entry of The Body Shop in Brazil, Brazilian consumers had to wait for one year. Known for its natural and vegetable-based products, The Body Shop seems to be here to stay, with the opening of new stores and the transition from former Emporio Body Store shops to the new brand all over Brazil.
500 stores in five years
L’Oréal announced the entry of The Body Shop in Brazil in October 2013 with the acquisition of 51% of Emporio Body Store. Although information... -
“Simplificar a rotina é o conceito da vez”, afirma Juliana Barros, da Avon
29 de outubro de 2019, por Brazil Beauty NewsBatons de longa duração e maquiagens que não necessitam de retoque durante o dia são aliados de mulheres que buscam praticidade e vivem em lugares de climas mais quentes.
O Brasil é o quinto maior consumidor mundial de maquiagens, com US$ 2.6 bilhões em vendas, segundo levantamento da Euromonitor em 2017. A mulher brasileira gosta de se maquiar, mas procura cada vez mais alternativas práticas, que se encaixem no ritual diário de beleza.
“Simplificar a rotina é o conceito da vez”, diz... -
How technology is redefining customer experience
8 May 2018, by Brazil Beauty NewsOnline and offline retail trends provide insights into new practices in the Brazilian beauty industry. A key channel for the cosmetics industry, retail is going through a massive reinvention with new technological advancements in both the online and offline space.
The transformation of big data into intelligence on consumer behavior and preferences, the creation of more attractive shopping experiences and streamlined checkouts through new payment applications were some of the trends... -
Mon Absolu helps build customer loyalty with exclusive fragrances
14 July 2015, by Brazil Beauty NewsThe company, headed by perfumer Fanny Moreau, promotes olfactory identity and scent marketing for corporate clients
Brazilian and international companies have been investing in aromas as a way to retain customer loyalty, stand out from the competition and pursue growth opportunities. Mon Absolu, an upmarket perfume company based in São Paulo, specializes in creating exclusive fragrances and olfactory marketing strategies for its corporate clients. Its founder, French perfumer Fanny Moreau,... -
Aptar unveils the secrets of perfume routine in Brazil
28 November 2017, by Brazil Beauty News“The Ritual Codex” comprises a variety of words and definitions describing the different gestures used to put on perfume according to the countries, environments, cultures, and climates. The repertory was set up by Aptar Beauty + Home, based on a study conducted among several consumer panels across the world, including in Brazil, in Sao Paulo and Fortaleza. Sabine Bouillet-Lubot, Business Development Director, and Carla Amado, Market Development Manager, deciphered it for Premium Beauty News....
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"True sustainability is focused on meeting needs, not wants”, Ulisses Sabará, Beraca
15 July 2014, by Brazil Beauty NewsAçaí, buriti, mumumuru and pracaxi, once unheard species of the Amazon rainforest now occupy a prestigious position among natural raw materials used in the manufacture of cosmetics. Companies like Yves Rocher, Aveda, and L’Oréal now incorporate active ingredients from the rich Brazilian flora supplied by Beraca into their products. But behind these ingredients lie more than 50 years of history, an award-winning social and environmental responsibility program, and partnerships with more than...
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Artisanal soap maker and coffee shop develop bar soap made from used coffee grounds
3 October 2017, by Brazil Beauty NewsIn the midst of the trend towards natural and organic cosmetics, a soap and cosmetics manufacturer from Jaraguá do Sul (Santa Catarina state) and a coffee group based in Curitiba (Paraná state) have come together to create an exfoliating soap made from waste coffee ground previously discarded by the Barista Coffee Bar coffee shop.
Founded in 2015 by Fernanda Cansian, a chemist specialized in cosmetology with a PhD in natural products, L’Odorat was already manufacturing handmade vegetable... -
Phytoessence marks 20 years and wagers on versatility to compete on the fragrances market
19 January 2016, by Brazil Beauty NewsThe São Paulo company began in the domestic cleaning segment and now serves a wide variety of industries that use fragrances in the making of their products.
Phytoessence completed 20 years of activity in September and reaffirmed its plans to become one of the largest domestic fragrance houses. To ensure its share of a market in which global giants like Givaudan, Firmenich, IFF and Symrise operate, the company has been investing in the constant training of its team, improving the...