Brazil Beauty NewsSegundo a especialista em fragrâncias Alessandra Tucci, a expansão e o amadurecimento do mercado exigem diversidade de canais de distribuição e amplo acesso à informação para um consumidor ávido por novidades.
A busca pelo novo é o que norteia o comportamento dos brasileiros em relação à perfumaria. O país é o maior mercado consumidor de perfumes desde 2010, segundo a consultoria Euromonitor, e é caracterizado pela coexistência de diversos estilos e microtendências. Isso ocorre porque “a...
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Maior mercado consumidor de perfumes, Brasil abriga microtendências de fragrâncias
29 de março de 2016, por Brazil Beauty News -
Souvie estreia no mercado com linha de cosméticos orgânicos para gestantes
1º de março de 2016, por Brazil Beauty NewsInaugurada no final de 2015, empresa planeja lançar produtos para bebês e crianças ainda este ano e atingir faturamento de R$ 9 milhões.
Para receber o selo Ecocert, um cosmético precisa ter em sua composição ao menos 95% de ingredientes vegetais e, deste total, um mínimo de 10% em volume deve ser oriundo do cultivo orgânico. Para estrear no mercado brasileiro, a Souvie foi além e desenvolveu produtos de cuidados pessoais com mais de 99% de matérias-primas naturais na formulação e uma... -
“Augmented reality is a great tool to create desire and we’ll soon extend it to skin care”, Alice Chang, Perfect Corp
18 July 2017, by Brazil Beauty NewsPerfect Corp, a spin-off of multimedia software company CyberLink, has created a popular suite of applications that use augmented reality to make perfect selfies, or to test makeup or nail products. Headquartered in New Taipei City, Taiwan, Perfect Corp disrupted the beauty industry by offering consumers effective and realistic ways to test makeup and share the results on social media. Premium Beauty News met with Alice Chang, founder and CEO of the company.
Brazil Beauty News - The... -
Brazilian retailer The Beauty Box plans further expansion in 2016
28 June 2016, by Brazil Beauty NewsCombining their own products with national and international high-quality brands and stuffing them together in the same “box” - that’s what The Beauty Box is all about. The multi-brand retail chain from the Boticário Group opened in 2012 as a direct competitor to French giant Sephora. In its fourth year of operations, the company maintains its investments in variety, convenience and price-competitive fragrances, cosmetics and accessories. With over 30 stores spread throughout Brazil, The...
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Director of Alva Naturokosmetik expands Brazil’s organic cosmetics offer
27 June 2017, by Brazil Beauty NewsThe head of online multi-brand ’Beleza Orgânica’, Ananda Boschilia is educating consumers on the benefits of “conscious beauty” with plans to begin manufacturing organic makeup locally.
Young entrepreneur Ananda Boschilia’s love of organic products stems from birth. “My parents have always been nature lovers and would not allow me to use any chemicals on my skin,” she says. This made going shopping very difficult. Being a resident of Joinville, in the countryside of Santa Catarina, meant... -
Colep investe em inovação e sustentabilidade para aerossóis
1º de agosto de 2017, por Brazil Beauty NewsNo Brasil desde 2010, a Colep, fornecedora mundial de embalagens para produtos de cuidados pessoais e serviços de terceirização, segue otimista com o mercado nacional de cosméticos. Depois de estruturar três unidades fabris no interior de São Paulo, a empresa investe em tecnologia e automatização para aprimorar os produtos. Um dos destaques é o envasamento de cosméticos no sistema aerossol com tecnologia de compressão para antiperspirantes, que confere sustentabilidade e praticidade na...
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Brazilian industry still fails to cater to black women’s beauty needs
2 June 2015, by Brazil Beauty NewsThe lack of products for black skin and hair inspired black female entrepreneurs to develop customized brands and services for this audience.
In Brazil, over half of the population is black and dark-skinned who, as much as any ethnic group, have their unique skin and hair features. If on the one hand black skin has more elasticity and is more resistant to aging, on the other hand it is more prone to pigmentation and oiliness. Curly and afro-textured hair also tends to be dryer and more... -
Men’s grooming market is driven by fewer preconceptions and constant thirst for innovation
8 November 2016, by Brazil Beauty NewsBrazil is set to lead the global ranking by 2019, with US$ 6.7 billion in projected sales, according to Euromonitor International.
Admittedly vain, tuned into whatever’s new in the market, at ease to invest time and creativity into their beauty routine, and regulars at beauty salons and barbershops alike – this is the male consumer that has been outlined in the last couple of years in Brazil, as stated by professionals and entities in the beauty industry.
A Qualibest Institute research... -
“Cosmetics customization is a promising market,” Renata Oki, BASF
16 April 2019, by Brazil Beauty NewsThe multinational chemical company has recently announced a partnership with the French company B2B to boost systems that customize the manufacturing of personal care products.
In 2012, Brazilian artist and photographer Angélica Dass started the Humanae project, which quickly became known as the Human Pantone® project. So far, she has already matched the portraits of 4,000 people from 18 countries with colors from the Pantone® catalogue, and her work is ongoing.
Skin tones are not the... -
Brazil’s obsession with image boosts make-up sales
4 November 2014, by Brazil Beauty NewsDespite a receding economy, the Brazilian beauty market is growing rapidly. “The desire to look beautiful among young Brazilian women is stronger than the recession,” found Canadean in a new report.
The value of the make-up market in Brazil will increase from BRL 7.1 billion (US$3.2 billion) in 2013 to BRL 13.4 billion (US$5.1 billion) by the end of 2018, found Canadean in a recent report. Despite the stagnation of the rest of the economy, which has been registering negative economic...